Reid All About it
OCTOBER 1, 2021
I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology.
Potomac Core
OCTOBER 29, 2017
Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. An impressive advocacy strategy by the American Beverage Association helped the Industry beat back local efforts to impose new taxes that would have been harmful.
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Reid All About it
OCTOBER 22, 2021
Aaron Wolowiec, CAE, CMP, of Event Garde reports back from in-person events he’s attended or he and his team have planned. Content marketing. New association podcast. Maddie Grant of Propel and Rick Bawcum of Cimatri launched a new podcast, The Association Mashup , which will focus on the intersection of culture and technology.
Reid All About it
OCTOBER 29, 2021
Leading Learning released The Virtual Conferences Report 2021. Here are a few tidbits: 1% of participants report that registrations for their virtual conference either met or exceeded expectations. The report covers much more, including what self-described successful organizations are more likely to do. Marketing education.
Reid All About it
OCTOBER 15, 2021
Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.
Associations Now
NOVEMBER 7, 2016
The New York Times reports that advertisers like Hefty and Ringling Brothers and Barnum & Bailey have used the idea of people being sick of the election as a way to stand out in the market. It’s a great marketing idea to keep in your pocket if you don’t have a message that’s compatible with electoral politics.
Associations Now
JANUARY 6, 2016
storm of 2015, killed dozens of people, but it also killed tens of thousands of cows throughout New Mexico and Texas. A winter storm named Goliath has milk producers throughout Texas and New Mexico picking up the pieces, and the associations that represent them are looking to help out. Goliath, the deadliest U.S.
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