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Association Brain Food Weekly: 10.1.21

Reid All About it

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology.

LMS 195
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Association Brain Food Weekly: 10.15.21

Reid All About it

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. to identify five membership strategies of high-performing associations.

Revenue 195
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Association Supply Chain Advocacy

Potomac Core

These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy. In a dynamic global economy, new impediments and opportunities will continually surface. For example, threats in States and in local government are an increasing part of Advocacy strategies.

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Association Brain Food Weekly: 10.29.21

Reid All About it

Leading Learning released The Virtual Conferences Report 2021. Here are a few tidbits: 1% of participants report that registrations for their virtual conference either met or exceeded expectations. 6% have no formal, documented strategy for their virtual conference. Marketing education. He describes his S.C.O.R.E

Revenue 195
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Monday Buzz: Is Joining Easy?

Associations Now

The strategy: Play up the fact that people are really sick of politics at the moment. The New York Times reports that advertisers like Hefty and Ringling Brothers and Barnum & Bailey have used the idea of people being sick of the election as a way to stand out in the market.

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Association Brain Food: 12.2.22

Reid All About it

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. I’ve read a few reports about the disadvantages of in-person brainstorming sessions, so this is not a surprise. Virtual event planning template. Groupthink.

Tips 41
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Association Brain Food Weekly: 10.22.21

Reid All About it

Aaron Wolowiec, CAE, CMP, of Event Garde reports back from in-person events he’s attended or he and his team have planned. Content marketing. New association podcast. Maddie Grant of Propel and Rick Bawcum of Cimatri launched a new podcast, The Association Mashup , which will focus on the intersection of culture and technology.

San Diego 195