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How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership

Beth Kanter

What did the trick was a “How To Tweet” cheat sheet that not only included the simple mechanics, but also sample tweets from other ACLU leaders around the country, subtle form of peer pressure. He is also publicly debating civil liberties issues with reporters, lawyers and followers. Getting Past the Learning Curve.

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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

AA: Ho w does rebranding rejuvenate your membership marketing? Task force members staffed the booth, answered questions and gave out a press release , new branded items and held a Q&A about the new brand. It’s about leadership, authenticity and principles. There was confusion as to our offerings and benefits.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

We reviewed just a sampling of the great work three Naylor association clients are doing on behalf of their industries. AAPA leadership pushes every day, with every Congressional meeting opportunity, to make change for its port members. A campaign such as “America: Keep it Moving” is anything but “fake news.”

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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