Leadership Member Experience Team Wisconsin 
Reid All About it
NOVEMBER 10, 2023
Wes Kao shares solid advice for onboarding yourself when you join a new team. Visualizing the Digital Member Journey While membership and marketing teams focus on optimizing campaign assets like email copy, landing pages, and adverting banners, sometimes it’s hard to visualize where your member is in the marketing funnel.
MatrixG
JANUARY 4, 2023
Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. Successful organizations value member feedback and create opportunities for hearing member concerns. Successful organizations are committed to making their member journeys amazing. Then, they act.
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Reid All About it
MARCH 12, 2021
I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: Wisconsin Society of Association Executives.
Reid All About it
JULY 15, 2022
Leadership echo chambers. Ryan MacTaggart at EDUCAUSE describes how leadership echo chambers manifest and how they imperil smart decision-making. Decades ago, I satisfied my late-night munchies at the gyro place near Wisconsin and M in Georgetown. Leading Teams in a Flexible Location Work Environment. Quick hits.
Reid All About it
SEPTEMBER 30, 2022
Time to check in with yourself and your team to see if you need an attitude adjustment. Engaging with busy members. Amanda Kaiser says, “ Members don’t have the time to devote to their association anymore.” Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. A true hero. 1 CAE credit.
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