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Freestone
MARCH 4, 2024
It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.
WBT Systems
SEPTEMBER 12, 2017
Conferences consume a great deal of your association’s time and financial resources. Should they take such a primary place in your association’s educational offerings? The truth is: conferences are not the most effective method of transferring knowledge. Why Continue the Conference Learning Experience.
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MemberClicks
JUNE 13, 2023
It’s likely the reason they became a member of your association is due to their persona archetype. Personas allow you to segment members and provide benefits for each member in your association. The first step in creating a unique experience for each persona is identifying the personas within your association. What’s a persona?
Fonteva
DECEMBER 19, 2019
Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise.
Reid All About it
APRIL 3, 2020
The weekly list of free educational events and resources for the association community… Sponsorships. Please participate in a short survey on the impact of COVID-19 on association conference sponsorships. I love the message Garth Jordan, SVP and Chief Strategy Officer for HFMA, delivers in Association Success.
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