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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Many solutions have been proposed to address this disconnect, including expansion of apprenticeships and online continuing education. Young Adult Library Services Association.

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Learn How to Monetize Instagram

Disciple Media

Instagram currently has more than 1 billion monthly users and has become the social media platform of choice for mega-influencers such as Cristiano Ronaldo, who has some 450 million followers, and members of the Kardashian clan, who collectively have more than 1.2 Instagram Monetization: How to Monetize Instagram. Work that post.

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Implementing a Successful Cause Marketing Campaign

AMR Management Services

To increase awareness and generate funding to support the project, Chesterfield Arts accepted a Drake & Company proposal to add a pinup cause marketing element to the overall “Make Your Mark” project. Association for Rural and Small Libraries. Chief Officers of State Library Agencies. Enter Cause Marketing.

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Eric Lanke: Stop Calling It Strategic Planning

Eric Lanke

Again, one may disagree with research methodologies and conclusions drawn, but a search in the University of Maryland library databases on (“strategic planning” AND “efficacy”) shows 1,128 hits. Humanize is precisely about how social media (and the principles behind it) are transforming organizations.