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Association Brain Food: 4.5.24

Reid All About it

They’re looking for a 501(c)(3) organization whose powerful mission could impact more people more deeply if it had marketing and branding help. TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. AI and the future of your association.

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Association Brain Food: 3.8.24

Reid All About it

TopClass LMS published another recap from the recent Learning Business Summit. Chapters should offer plenty of member-organized social meetups, not just education programs. Your marketing plan has to work extra hard to convince your audience to make the trip. Education program marketing. Loneliness.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. skills gap ” problem.

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Association Brain Food: 3.1.24

Reid All About it

TopClass LMS shares another recap of a session from the Learning Business Summit. Janna Marks at Matrix Group shares six tips for introducing new staff to your AMS. I’ve got one more tip: have them join your AMS users group and go to its events. If your AMS doesn’t have a users group, find other users and start your own.

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Association Brain Food Weekly: 4.17.20

Reid All About it

Trust me when I say this post is well worth reading and just might give you some street cred with all the little princesses in your life—as well as great advice to share with your colleagues. Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually. Going virtual—how. Virtual events.

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Creating New Member Benefits for Each Persona 

MemberClicks

Did you know your members fit one or several of 10 different types of personas? It’s likely the reason they became a member of your association is due to their persona archetype. So, the question is, how can you utilize these personas to best serve your members? Who are your members?

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