The C-Suite's Role in Social Media

Higher Logic

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. If your organization is on social media, you should be too.

How to Drive Traffic to Your Community Using Social Media

Higher Logic

Get the best part of your community in front of members on their favorite social media channels, and bring them back to your online community with valuable, relevant content. Aim for a “discussion of the week” to promote on social media and your members will start to watch for it!

Can Social Media Get Me a Job?

KiKi L'Italien's Acronym Soup

Is it important to have a professional profile to be on social media? Better yet, can social media get you the job you want most? Some are adequately frightened enough to avoid most social media all together.

Six Social Media Trends Expected in 2016

Higher Logic

Social media continues to evolve, and if you want to leverage social media for your organization, you need to be aware of the current trends for 2016. Here’s a closer look at some of the top 2016 social media trends to watch throughout the year.

Five Social Media Marketing Trends for 2017

Higher Logic

In social media marketing, whenever a door closes, another one has opened. The quicker your association adapts, the better you will be at using social media to your advantage. Most social media content is permanent once it has been posted.

3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Turning over your social media platform to them is like a nice introduction from a mic. The post 3 Ways to (Better) Showcase Members in Social Media appeared first on YourMembership.com.

October Social Media Themes for Associations

GrowthZone

Coming up with ideas for social media posts can be stressful and time consuming. The social media success formula indicates that only 10% of posts should be about your organization. Source: Social Sidekick / Meltwater. Social Media Member Engagement

How to Manage Social Media with Hootsuite and Buffer

Reid All About it

Social media is a great way to connect with others, find and share resources, and build a community. At a recent AENC Technology Roundtable , I told my fellow attendees about two time-saving social media tools I couldn’t live without: Hootsuite and Buffer.

3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Turning over your social media platform to them is like a nice introduction from a mic. How do you use social media in reference to your members?

Social Media Tips for Busy Association Professionals

GrowthZone

Frank Kenny explains how to post to social media even when you’re too busy. Are you sometimes so crunched for time that you fail to post to social media when you meant to? But that doesn’t mean your social media content shouldn’t get posted.

Should You Pursue That New Social Media Platform?

MembersClicks

The thing about social media is there are new platforms popping up every. So how do you know which platforms your organization should be using? single. And what works well for some associations, may not work well for others.

How Your Association Can Succeed in Social Media

Association Management

Done well, using social media makes all your other objectives easier. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Most organizations already know which social channels their audiences prefer.

Are you still committing these social media fails?

SocialFish

This is an excerpt from The Top 5 Social Media Fails You’re Still Committing (and how to #win instead!) Everyday I see nonprofits doing social media wrong. So, let’s get down to business and talk about the top five #fails I see nonprofits doing on social media.

3 Ways to Use Social Media to Grow Membership

SocialFish

Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes. Not sure how to grow your organization’s membership using social media? Real time + relevancy = social media GOLD! This post originally appeared on MC Talks.

3 Ways to Use Social Media to Grow Your Organization’s Membership

MembersClicks

Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes. Not sure how to grow your organization’s membership using social media?

Going “All In” on Social Media - Moery Company

The Moery Company

This social media tactic may help you build awareness and provide a launching pad for more sales in your organization. Our entire team follows our current clients, prospects, and thought leaders in the association business on every social media platform.

Social Media and Awareness Building

GrowthZone

Get 30 ideas for what your association can post on social media now. Tactic #1: Social Media and Awareness Building. We’re sure most of you have some sort of social media presence. Are you initiating discussions and dialogue via your social media presence?

Association Social Media: ASAE

SocialFish

——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! 1 ) First things first – in what department in your organization does your role sit? 6 ) Have you done any social media campaigns?

How education protects organizations from fiascos.

YourMembership Blog

eLearning Industry News + Trends Social Media and Business Trends Thought Leaders crisis management education education programs online education professional education professional training program social media united airlines

A YP-Friendly Social Media Strategy

Associations Now

Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects.

What If Don Draper Ran Social Media for Your Association?

YourMembership Blog

Corporate + Social. What If Don Draper Ran Social Media for Your Association? March 27th, 2012 | Posted in Social Media and Business Trends. Below I’ve compiled some of Don’s most famous quotes and applied them to membership-based organizations.

The 5 Best Resources to Improve Your Social Media Influence By 35%

KiKi L'Italien's Acronym Soup

We've all heard the statistics about driving engagement on social media by using pictures, but questions abound about how to use this information to really move the needle on social media outcomes. Why is content strategy necessary for your social media plan?

Social Media ROI in Dollars & Cents – Your Questions Answered

YourMembership Blog

Last week we held YourMembership’s November Thought Leadership webinar Social Media ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. 20 percent rely on volunteers to administer their social media efforts.

Search Engines and Social Media. Your questions answered.

YourMembership Blog

Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media.

Search Engines and Social Media. Your questions answered.

YourMembership Blog

Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media.

Social Media for Associations: Challenges and Opportunities

Association Navigator

Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Social media allow your members to quickly and easily communicate directly among themselves.

Book Review: Social Media ROI

Jamie Notter

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization. Understanding the calculations of ROI must be preceded by a better understanding of how social media fits into the overall business. Books and Reading Social Media

Frank Kenny Part 2: Social Media Relationship-Building

GrowthZone

Leveraging social media is a great way to open a dialog and grow your organization’s relationship with its members. See Part 1 of Social Media Relationship Building with Frank Kenny. Get 30 Quick and Easy Ideas for Association Social Media Posts.

Social Media Crisis Management for B2B

SocialFish

This remains true in the world of social media. A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence.

Frank Kenny Part 1: Social Media Relationship-Building

GrowthZone

People join and retain their membership because they know, like, and trust the association and the people in the organization. Sure, they need to justify their membership by getting value, but really, if they decide they no longer know, like, and trust the organization, they are gone. Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course.

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

How to Maximize Social Media at Conferences

Associations Now

In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at conferences.

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT.

Handling Social Media Strife & Other Unpleasantries

YourMembership Blog

Corporate + Social. 3 Simple Steps to Extinguishing a Social Media Firestorm. May 17th, 2012 | Posted in Social Media and Business Trends. Don't be aggressive in your approach to social media attacks. Social Media and Business Trends.

A Day at the Tour: Social Media Failure, Outrage & Frustration

Reid All About it

She also recognized Smith’s behavior as a social media failure for ESPN. People assume your organization condones their behavior. Tagged: Twitter , Web and Social Media. Web and Social Media Twitter

The 3 Most Engaging Photo Spotlights for Social Media

MembersClicks

With the rise of advertising on varying social media platforms (Facebook, Instagram, Twitter, etc), it can be hard to know how to get your profile to stand out from the crowd. You need to be considerate of the varying relationships your followers have with your organization, ranging from those considering joining your organization, wanting to engage further as a member, or maybe thinking of leaving altogether.

5 Out-of-the-Box Ways to Engage Members on Social Media

MembersClicks

That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. And as a member-based organization, fostering a sense of community is in your roots.

Social Media Takeovers: Why They Could Work for Your Association

MembersClicks

Have you ever seen a takeover on social media? Usually, this is when a student, employee, or key constituent takes over a company or organization’s social media for the day.

Association Social Media: Philanthropy Ohio

SocialFish

1) First things first – in what department in your organization does your role sit? We are a small organization and all the communications/marketing activities fall within our department. We have an organizational Facebook , Twitter , LinkedIn, and WordPress social accounts.

Ohio 100

Revamping Your Conference Social Media Strategy

Velvet Chainsaw

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again.