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Association Brain Food Weekly: 12.13.19

Reid All About it

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. When you recruit members, you’re inviting them to your organization’s “party.” We still have a long way to go. Presenter: Julius Solaris, founder and editor of EventMB. Tue 12/17 at 12:30 p.m.

Raleigh 259
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). They’ll pay full price now but their educational ROI will persuade them to come back for more.

Revenue 53
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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. Gated content. Learn more. Watch now.

Content 126