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The Power of Person Accounts: Customer 360 

Nimble AMS

In the world of associations, both businesses (B2B) and individual customers (B2C) engage with the association to collaborate, participate, and transact. At the Salesforce World Tour New York City conference in December, it was made very clear how important Person Accounts is to the future of Salesforce and their vision of the Customer 360.

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Benchmarking and its Application to Your Member-based Organization

YourMembership

News + Press. Technology. Ideas to help you engage, empower and retain members. Benchmarking and its Application to Your Member-based Organization. January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News.

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Associations are the Key to our Nation’s History and Prosperity

YourMembership

was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants. Nearly 246 years later, it survives today as the Partnership for New York City. The earliest association on record in the U.S. That’s older than our country’s declaration of independence!

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed.