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The Power of Person Accounts: Customer 360 

Nimble AMS

In the world of associations, both businesses (B2B) and individual customers (B2C) engage with the association to collaborate, participate, and transact. At the Salesforce World Tour New York City conference in December, it was made very clear how important Person Accounts is to the future of Salesforce and their vision of the Customer 360.

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Benchmarking and its Application to Your Member-based Organization

YourMembership

Ideas to help you engage, empower and retain members. Benchmarking and its Application to Your Member-based Organization. January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. member community. Leave a Reply.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

The fact that the job market is heating up is significant for many associations. In New York City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily. employers’ hiring plans,” according to ManpowerGroup CEO Jonas Prising.

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Associations are the Key to our Nation’s History and Prosperity

YourMembership

was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants. Nearly 246 years later, it survives today as the Partnership for New York City. The earliest association on record in the U.S. That’s older than our country’s declaration of independence!

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” Plotke said it’s all about mobile and engaging the next generation member. Re-thinking membership.

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Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. Earlier this week I was up in New York City taking some time for my own professional development by attending FOLIO’s MediaNext conference. How many associations are able to do that? Probably not many.

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Thursday Buzz: Why This Association Made Membership Free

Associations Now

On top of this, the association plans to improve both the quality and the searchability of its webcast offerings, as well as turn the ASBPE website into a useful B2B news site in its own right. Next year, the association also plans to bring its annual meeting to New York City, reflecting the strength of its East Coast membership.