Spark Consulting

MAY 5, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Additionally—and this is where the behavioral data is paying off—members can buy one of three optional membership packages that offer extra benefits at a discounted rate.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it. More info/register. Host: Grype.

Video 39

Video Revenue Strategy Technology 39

Associations Now

APRIL 30, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Additionally—and this is where the behavioral data is paying off—members can buy one of three optional membership packages that offer extra benefits at a discounted rate.

Philadelphia 40

Philadelphia Discount Analysis United States 40