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What is Customer Experience (CX)? Crash Course

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CX is the concept that interaction a business has with customers, from initial outreach or marketing to ongoing retention efforts, shape and define the customers’ overall feelings towards the organization. The customer experience can be actively studied and strategically improved through CX management to create a seamless experience.

Course 52
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Association Brain Food: 6.24.22

Reid All About it

It’s a good start, for sure, but you know your market segments best. Always emphasize the impact, not the features, of membership. Learn how to align the goals of your board, executive director, membership manager and your members to create a robust membership program that serves members and brings revenue to your association.

Video 39