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Association Brain Food Weekly: 5.7.21

Reid All About it

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. I found myself saying “Yes!” Virtual audience.

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Is Association Technology at a Turning Point?

Associations Now

A recent deal in the association technology space raises some interesting questions about the state of the sector and what’s next. It also inspired another similar collaboration a couple years later, when LeBron “The Decision” James and Chris Bosh joined Dwyane Wade on the Miami Heat, helping the team win two championships in four years.).