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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. At Texas SAE’s Association Leadership, Miguel Neves of Skift Meetings describes a human way to boost event networking: networking ambassadors. Online communities. Event networking.

Iowa 256
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Chew on This: Texas Beef Council Aims for Millennials

Associations Now

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. Millennials and beef aren’t a match made in heaven. Old strategies such as the iconic “ Beef.

Texas 40
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6 Articles for Associations and Millennials

SCD Group

Millennials Will Become The Majority In The Workforce In 2015. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. Nearly 80% of the millennials surveyed say they would consider quitting their existing jobs and working for themselves in the future. We millennials have drive.

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Best of the Week: 8 readings for association professionals

SCD Group

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Blake, it is about speed, and volume.

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Association Brain Food Weekly: 3.16.18

Reid All About it

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. Tue 3/20 at 2 p.m. 1 CMP credit.

eBook 46
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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. Christopher Williston VI, CAE , senior vice president of the Independent Bankers Association of Texas (IBAT) , argued that you can learn from your failures.”We It’s a strategy, argued Brooks.

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Survey Reveals Top Community Association Manager Challenges

AvidXchange: Association Management

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. JARETT TRAN Welcome to the Middle Market Report podcast. On this show, we sit down with thought leaders from various sectors within the middle market to discuss the trends and innovations impacting their industry.