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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Recognizing the value of member polls, a marketing company within the INS community asked about the opportunity to sponsor a poll question.

Revenue 169
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To Survive a Crisis, Lean Into Trust—CEOs Share Pandemic Stories

.orgSource

Lockdown regulations were enforced one way in Dane County, another way in Milwaukee, and yet another way in Northern Wisconsin,” Kristine advised. We also established a public/private coalition in Milwaukee to learn how restaurants could apply public health regulations to reopen. Here’s an example from my experience.

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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. WBT Systems shares eleven predictions for the future of work and how they might impact associations. Powering Engagement with Persona-Led Marketing. Host: Marketing General Inc.

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Tuesday Buzz: Membership Lessons From Social Clubs

Associations Now

The Milwaukee Journal Sentinel highlights the current success of the Wisconsin Club , which will celebrate its 125th anniversary next year. And when it comes to membership, the club—which has locations in downtown Milwaukee and in a country club near the outskirts of the city—courts younger members as well.

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Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work.

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From the Corner Office: Michelle Mason, ASQ

Association Adviser

This month, the Corner Office spotlight shines on Michelle Mason, CAE, managing director of the ASQ in Milwaukee, Wis., documenting how you do your job) and 3) systems. It’s a team-wide approach and you need to get marketing, membership, HR and finance to buy into the strategy. By Association Adviser staff. Michelle Mason, ASQ.