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Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. With an education system that is being disrupted, college students graduating with degrees that fail to provide them practical job skills and more adult and nontraditional learners than ever, associations stand at a crossroads,” Engel and Alcorn wrote. trillion market (the current level of student debt in the U.S.)

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. With an education system that is being disrupted, college students graduating with degrees that fail to provide them practical job skills and more adult and nontraditional learners than ever, associations stand at a crossroads,” Engel and Alcorn wrote. trillion market (the current level of student debt in the U.S.)

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Can Associations Corner the Education Market?

Associations Now

A look at some of the roles associations can play as the price and demand for traditional higher education continue to climb. With the rising costs of higher education—college tuition costs have increased by more than 500 percent over the last 28 years—and growing skepticism that the price may not be worth it , the idea of a traditional college education is experiencing somewhat of a backlash and is opening a potential opportunity for associations.

Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. First, escape the tyranny of served markets. Emotional Marketing.

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2018 eLearning Predictions: Updated Hype Curve

Web Courseworks

We use our knowledge of practical use cases to put the media and marketing hype in perspective. As Mark Iafrate of Accredible , an evangelist for badges, has suggested, these standards could continue to exist in a layered system that rests atop distributed ledgers. Less abstractly, the CE business of non-profit associations is threatened by for-profit CE providers that undercut the associations’ prices. This was a pithy marketing pitch, but it was also (impressively!)

Finding Radical Value in Core Competencies

Association Subculture

If you read the news and study trends, you may already be aware that there is a great deal of change underway in the K-12 and post-secondary system in the United States. Rising college tuition costs, shrinking numbers of seats, and new technology based delivery systems are combining to create a perfect storm in the adult education world. However, the coming disruptions in the educational system couldn’t come at a better time for associations.

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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Webinars and webcasts are the most popular platform for association e-learning (92%), and learning management systems (LMS) are the second most popular choice (67%). How will you leverage resources of other departments to deliver, market, and support e-learning?

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