Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market.

Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. First, escape the tyranny of served markets. Emotional Marketing.

Can Associations Corner the Education Market?

Associations Now

A look at some of the roles associations can play as the price and demand for traditional higher education continue to climb. With the rising costs of higher education—college tuition costs have increased by more than 500 percent over the last 28 years—and growing skepticism that the price may not be worth it , the idea of a traditional college education is experiencing somewhat of a backlash and is opening a potential opportunity for associations.

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Less abstractly, the CE business of non-profit associations is threatened by for-profit CE providers that undercut the associations’ prices. All the MOOCs out there.

Finding Radical Value in Core Competencies

Association Subculture

Reframe Delivery – Massive open online courses or “MOOCs” are effectively disrupting the landscape. Beyond webinars and other virtual mechanisms, the technology supporting MOOCs are leading instructors to radically re-evaluate how content is chunked absent a “time” requirement.

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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? Develop processes for e-learning product development and pricing. Again, this feedback may only represent an engaged sample of your potential market.

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The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

We use “membership” as an excuse to sell more stuff at discounted prices to members. How can marketing staff be expected to grow multiple product lines on a meager budget with a limited audience? Is the product-line business model truly benefitting associations anymore?

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Association Brain Food Weekly: 7.21.17

Reid All About it

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. Host: American Marketing Association.

Smithsonian Dives Deeper Into Online Learning. What Now for Associations?

Associations Now

There’s no pressure, there’s no homework, there’s no exams—unlike a MOOC [Massive Open Online Course] where you have to show up on Tuesdays at 11:00,” said Edward Leon, chief brand officer at The Great Courses. And, unfortunately, that’s a price point most associations will be unable to match.

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SCD Group: 5 Articles on Association Meetings & Education

SCD Group

College may never be the same By Mary Beth Marklein, USA TODAY Massive Open Online Courses --MOOCs, for short. And MOOCs already have attracted the interest of some employers, paving the way for a potential revenue source. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Top 5 Roadblocks to Association Content (Marketing. 10 Reasons Why Content Marketing Benefits Associat.