How to Price a Virtual Event Sponsorship

Moery Company

One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. You need to know what their objectives and needs are and think about how you and the webinar can deliver on those things before you think about pricing. As for the pricing I would start with three times the amount of your costs to deliver on your sponsor’s objectives in terms of marketing, platforms used, cost to hire the speaker, and more.

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How do we price and sell our virtual event sponsorships? – Ask JP #030

Moery Company

We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event sponsorships. The first question is, “How do you price your virtual sponsorship program?”

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Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering.

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Your 2020 guide to setting pricing for your association’s educational content

YourMembership Blog

Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership. Membership & Marketing

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Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. . PYOP – Pick Your Own Price! Allows people to choose their own price, switching the power structure and asking people what something is worth to them rather than you telling them what it costs.

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Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? It allows you to test your market to see what works best within your industry. .

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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. One-Time-Fee should be the first pricing option for higher quality courses.

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Lessons in Membership Pricing From Electric Vehicles

Associations Now

In the midst of a somewhat confusing membership-driven market for electric vehicle charging, a Volkswagen-owned firm starting up a new network is making paid membership optional for its consumers. According to InsideEVs , the market is dominated by four charging networks —ChargePoint, Tesla, Blink, and SemaCharge. If your association is facing competition of this nature, it’s often useful to consider a pricing strategy that zags when your competitors zig.

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How Automation Will Save Marketing

Higher Logic

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Why haven’t we embraced marketing automation as a true opportunity to market with a conscience? Marketing Automation with a Conscience. Let’s return to our original goal: marketing with a conscience.

CIM – how they presented their membership price rise

Optimist Consulting

However, you may feel there is a good business reason to increase prices, so how do you present this to members? I am a member of the Chartered Institute of Marketing and they recently sent through this document (pictured right also) with their renewals paperwork. As an organisation you do not want to appear to be “wasting money” on documents about price rises. Deciding to increase membership fees is not something that any membership professional or board take lightly.

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Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Pricing Your Product, Service or Membership. So how does one go about building a pricing strategy? Price. (9).

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When the Right Price Is Nothing

Associations Now

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. But giving things away also demands some consideration about who’s coming for what you’re giving away, what you’ll offer once they arrive—and what price tag you’ll attach to those things. prices.

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ICANN Proposal Would End Price Caps on.Org Domains

Associations Now

ICANN, the entity that currently manages over 180 million domain names and 4 billion network addresses on the internet, has proposed lifting price caps on.org and.info domains—a change that could lead to tax-exempt organizations paying domain registries thousands of dollars in fees per year to maintain domain names. org ] registry operator equitably” with registries that operate other, newer TLDs, which are not subject to price caps.

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. So where does marketing fit in?

When You Should Book: Expedia Highlights 2015 Airline Pricing Trends

Associations Now

On Tuesday, Expedia released a white paper, “Preparing for Takeoff: Air Travel Trends 2015,” created with the help of the Airlines Reporting Corporation (ARC), that notes the pricing trends that will affect the way we fly in the new year. “Lower fuel prices translate into lower operating costs for airlines, and, sometimes, air carriers pass along these savings to travelers in the form of lower air-ticket prices,” the white paper states [PDF].

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Social Media Roundup: Nailing Down the Price

Associations Now

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? RTF @digitec : Tips for Pricing Member Education [link] #assnchat #eLearning via @digitec @nrgmunguia. “No matter how you decide to price your online learning, remember it is always easier to lower the price if sales aren’t what you thought they’d be than it is to raise prices later,” she writes.

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Taxi Associations Struggle With Dropping Medallion Prices

Associations Now

A serious shift in the market, partly due to increasingly popular ride-sharing services, is having a significant effect on a valuable asset for taxi companies: the medallions that give them the right to operate. For decades, taxi medallions—permits issued in large cities and designed to regulate and control the size of the market—have been hugely expensive because of their limited supply.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Through the web tracking their marketing automation software provides, they use cookies (not the chocolate chip type) that track what pages you visited and when you added something to your cart. And it’s left traditional email marketing tactics in the dust.

Association Conference Becomes Center Stage for Drug-Price Debate

Associations Now

At the American Society of Clinical Oncology’s annual meeting last week, a prominent doctor called out drug makers for pricing cancer medicine at untenable levels. Insurers agree with that stance, but a leading pharmaceutical trade group says cancer drug prices are in line with their value. The high price of cancer treatments. “Prices are based on what has come before and what the seller believes the market will bear.”

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Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? Marketing News.

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Cloud Competition: Microsoft Expands Offerings, Cuts Prices

Associations Now

With expanded offerings and a price that matches certain Amazon services, Microsoft hopes its revamped Windows Azure platform could entice some businesses away from the market leader. One challenger is Microsoft, which is making a full-court press complete with a price cut that could take away one of Amazon’s biggest advantages. The current market leader, Amazon Web Services (AWS), has grown dramatically.

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Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be.

Content Marketing is?

YourMembership Blog

Pricing. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “Content Marketing is…” What Do They Want? Pricing. Tags: content marketing. Membership Software Association Management Software. Solutions. Associations.

Leadership Limerick: Putting a Price on Value

Idea Architects

Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something. Some professional associations have attempted the freemium model in which a base level of membership and benefits is provided for free with more valuable programs and services available at higher-priced levels of affiliation. You shouldn't just play around with price.

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Wednesday Buzz: The Price of Looking Too Nice

Associations Now

Nonprofit marketing expert Kivi Leroux Miller presents a nightmare scenario for designers in her latest blog post : An executive looks over the materials you’ve put together for an event or a donor campaign, hands them back, and says they look too good. The post Wednesday Buzz: The Price of Looking Too Nice appeared first on Associations Now

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Innovation Saves: BIO Attempts to Shift Conversation on Drug Prices

Associations Now

Drug prices may be expensive, but they cost a whole lot less than the alternative. That’s the case the Biotechnology Innovation Organization is making with its latest marketing campaign. For years, the pharmaceutical industry has been dogged by complaints about high prices for its life-saving products, such as Daraprim and EpiPens. The drugs may not be cheap, but they’re very much worth the price. “We

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First Step to Content Marketing for Associations

YourMembership Blog

Pricing. A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. We’re all in marketing now, whether you’re a volunteer collecting tickets at an event or you’re the executive director of a small staff association or chamber, the experience we provide our members (and potential members) is a form of marketing. That sort of marketing is part of being human. Pricing.

10 Tips for Creating an Effective Marketing Piece

Spark Consulting

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. If you’re not clear about what you want people to do, you are not ready to invest in a marketing piece. Are the prices right? I got a marketing email the other day for an event that didn’t tell me what day it was, what time it was, or where it was.

Membership Marketing Blog: Membership Dues Pricing and Value

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Membership Dues Pricing and Value. We will explore some of the following topics: • Pricing Theory.

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USPS Delays Decision on Price Increases for Mass-Mailers

Associations Now

The Postal Service is considering boosting the cost of postage by as much as 10 percent across the board—more than normally would be allowed, as rate hikes are currently limited to the consumer price index. The post USPS Delays Decision on Price Increases for Mass-Mailers appeared first on Associations Now A proposed “exigent” increase in U.S. postage rates has drawn opposition from direct mail and publishing industry groups.

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Segmenting Your Market - A Case Study.

Association Success

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined. In other words, like individual consumers, each of these companies is behaving differently in the marketplace by using their marketing budgets in different ways.

Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. economy, and emerging market weakness.

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The Impact of Gas Prices on Associations and Their Members

Observations on Association Management

The Impact of Gas Prices on Associations and Their Members. Associations, like every other type of business, are feeling the impact of rising petroleum prices. The effect of high gas prices will be felt for the forseeable future. As frightening as the rapidly-escalating price of energy is, it provides us with an opportunity to think about new ways to do business. Labels: environment , gas prices , social changes. gas prices. (1). marketing. (1).

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Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Higher Logic

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. Launching a new marketing automation platform will inevitably come with its challenges, so it’s critical to do your research and gain a clear understanding of what roadblocks you may face during the implementation process – that is, before you sign on the dotted line and pay the price.

Get Creative with B2B Marketing in 2015

SocialFish

One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Most of the people you’re speaking with are considering other options, have an idea of the numbers and are more interested in content and price than anything. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing. This is usually used for B2C marketing.

How to publish a book and why you should care

Aaron Wolowiec

The Kindle ebook is now available for just $9.99 (with other versions hitting the market soon) and you’re bound to stumble upon something interesting or helpful that’s sure to support or otherwise enhance your work. From editing to book cover design, distribution, sales, file conversions, pricing and everything in between, it’s a behind-the-scenes look at what makes the publishing world tick.

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Good News for Business Users? Google Tries Starting a Cloud Storage Price War

Associations Now

With Google severely cutting the price of its Drive service, here’s the next question for cloud users: Will competitors like Dropbox follow suit or focus on robust offerings instead? For less than the price of a cheap paper file organizer , you can get 100 gigabytes of cloud storage from Google. If you think that’s impressive, that’s nothing compared to the company’s 80 percent price cut for a terabyte of space—from $49.99

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. To save you time, we’ve gone through INBOUND’s sessions with a fine-toothed comb to build an agenda that specializes in customer marketing. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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14 content curation tools every online marketer should check out now

Association Success

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. These are the leading content curation tools for marketers in 2020. Price: Free. Price: Free for basic features; $2.99 Price: Free. Price: Free. Price: Free.

Tuesday Buzz: How Netflix Navigated a Price Increase

Associations Now

Despite raising its prices, Netflix actually saw a huge surge in subscribers during its most recent quarter. Sometimes, price increases can scare away your members. At times, the streaming company has struggled to raise its prices without facing consumer backlash—most notably in 2011, when the company was criticized for its attempt to spin off its DVD-delivery service from its streaming service. Marketers in the startup space are very much worth learning from.

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