How to Price a Virtual Event Sponsorship
JUNE 16, 2020
One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. You need to know what their objectives and needs are and think about how you and the webinar can deliver on those things before you think about pricing. As for the pricing I would start with three times the amount of your costs to deliver on your sponsor’s objectives in terms of marketing, platforms used, cost to hire the speaker, and more.