Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Understand Your Market. Before setting pricing, it’s critical to understand your market.

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A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? health system), who is to say that the association industry won’t also experience a massively disruptive market entrant?

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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks Associations

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club.

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Association Certification and Accreditation Programs: Minimizing the Liability Risks

Plexus Consulting

Venable LLP, Washington, DC Certification and accreditation programs ("certification" programs) sponsored by trade and professional associations are increasingly common. However, standard-setting and certification programs are not without liability risk, sometimes potentially significant risks. Fortunately, proper care in establishing and operating certification programs can go a long way toward minimizing those risks. by Jeffrey S. Tenenbaum, Esq.,

Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. LinkedIn offers nearly 60 Learning Paths on their platform for hundreds of careers in design, IT, marketing, business, and more. When a learner completes a path—which can take anywhere from 10 to 68 hours—they can display a digital certificate on their LinkedIn profile. Will pricing be the same for all classes in the learning pathway?

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. And can those elements be leveraged into niche events and sub-groups of your market?

Friday Buzz: Analyzing the Real-Estate Market

Associations Now

A recent report on the city’s real-estate market could offer a good starting point for your search. Also: The ups and downs of certifications at events. A Certification Conversation. Meetings industry certifications—worthwhile or not? Looking for a new office in DC?

How to Launch an LMS with No Content

Blue Sky eLearn

Look into pricing for getting sessions recorded at your next one. You can bundle sessions together in packages by topic, sell them individually, or sell the entire conference as one bulk price. . We must be kidding, right? Well, yes and no!

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CEUs Are The Fool’s Gold Of Conference Marketing

Velvet Chainsaw

Then there is the issue of price. Participants can’t earn a degree, but those who demonstrate a mastery of the subject taught will receive an official certificate of completion ( Conference organizers that market CEUs or education credits as their main value proposition are not going to be able to maintain registration prices. Often the ratio of participants actually involved in pursuing certification is less than 10 percent.

Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 1: Price.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

Associations are the driving force in most industries for professional development, continuing education credits and industry certifications, so until live events return to calendars, associations are looking at other ways to provide the vital education that regularly happens on-site.

Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings

Velvet Chainsaw

You’ve kept detailed data on content alignment with obligations, program and speaker approvals from governing boards, attendance, test scores and customer certification status. for the right target market. for the right price and.

A Guide to the Association Market in China ?


Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. How is Certification Perceived in China?

Secrets to Market Share and Product Sales Growth ?


Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. How does one determine where or how to enter a new market? What is your market potential?

Emerging Market Cities Open Their Doors to Associations.


Market & Biz Plan. Emerging Market Cities Open Their Doors to Associations. Categories: Market & Bus Planning. And for associations seeking to grow one’s certification, education, and training businesses, these results are enlightening.

Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Labels: 2011 Benchmarking Survey , Marketing Media , Online Marketing. Price. (9).

CXPA Elevates the Customer Experience with Community

Higher Logic

After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. Leveraging education and certification. Community Management Engagement Marketing

Membership 101: Life Time Value

Spark Consulting

Marketing General has some helpful base formulas you can use as a starting point. Members contribute to the good of your association and the profession or industry you serve in all kinds of ways that have no price tag attached to them. membership Marketing General

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Pricing.

Association Brain Food Weekly: 3.8.19

Reid All About it

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Strategic Pricing for Educational Products.

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How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events!

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Association Brain Food Weekly: 5.22.20

Reid All About it

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Moving Training and Certification Online in Less Time.

Get Ready for Online Learning with LMS Selection Criteria


Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. How much of the decision will be dependent upon pricing ?

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How to Sunset an Educational Program

WBT Systems

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Is the program even meeting a market need? Value to market.

Association Brain Food Weekly: 1.3.20

Reid All About it

Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. 4 on Price’s list: “Your ability to focus will determine your success.” Ann Gynn, Content Marketing Institute ).

Best Practices for Monetizing eLearning Content


If you’re offering anything for continuing education credit, certificates or certifications are the first things we would recommend putting a price tag on. Continuing education and certifications are not the only strategies for career development.

The 5 E’s of Generating Non-Dues Revenue from eLearning

WBT Systems

One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Promotion doesn’t have to revolve around price discounts.

Association Learning: Does your Story Inspire Members?

WBT Systems

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities. Focus on your social media marketing strategies.

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2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

We use our knowledge of practical use cases to put the media and marketing hype in perspective. When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification.

Association Brain Food Weekly: 7.3.20

Reid All About it

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. You can set prices for courses individually, or base them on membership tier.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance


Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? They are very open to learning from their “northern” counterparts and embrace US standards, certifications and renowned speakers and trainers.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting.

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

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Association Brain Food Weekly: 5.29.20

Reid All About it

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

How to Prove Member ROI with Data Analytics and Business Intelligence


How often are members engaging in training certification courses? . What’s the proper price point for this product in our online store? . By Brian Smith, Communications Specialist .

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