Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Understand Your Market. Before setting pricing, it’s critical to understand your market.

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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks Associations

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses.

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A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? health system), who is to say that the association industry won’t also experience a massively disruptive market entrant?

Tips for Effectively Marketing Repackaged Content

Associations Now

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. What are your marketing tricks for repackaged content?

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club.

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How to Launch an LMS with No Content

Blue Sky eLearn

Look into pricing for getting sessions recorded at your next one. You can bundle sessions together in packages by topic, sell them individually, or sell the entire conference as one bulk price. . We must be kidding, right? Well, yes and no!

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Friday Buzz: Analyzing the Real-Estate Market

Associations Now

A recent report on the city’s real-estate market could offer a good starting point for your search. Also: The ups and downs of certifications at events. A Certification Conversation. Meetings industry certifications—worthwhile or not? Looking for a new office in DC?

Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. LinkedIn offers nearly 60 Learning Paths on their Lynda.com platform for hundreds of careers in design, IT, marketing, business, and more. When a learner completes a path—which can take anywhere from 10 to 68 hours—they can display a digital certificate on their LinkedIn profile. Will pricing be the same for all classes in the learning pathway?

CEUs Are The Fool’s Gold Of Conference Marketing

Velvet Chainsaw

Then there is the issue of price. Participants can’t earn a degree, but those who demonstrate a mastery of the subject taught will receive an official certificate of completion (convn.org/MIT-free). Conference organizers that market CEUs or education credits as their main value proposition are not going to be able to maintain registration prices. Often the ratio of participants actually involved in pursuing certification is less than 10 percent.

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. And can those elements be leveraged into niche events and sub-groups of your market?

Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings

Velvet Chainsaw

You’ve kept detailed data on content alignment with obligations, program and speaker approvals from governing boards, attendance, test scores and customer certification status. for the right target market. for the right price and.

Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Labels: 2011 Benchmarking Survey , Marketing Media , Online Marketing. Price. (9).

CXPA Elevates the Customer Experience with Community

Higher Logic

After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. Leveraging education and certification. Community Management Engagement Marketing

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. How is Certification Perceived in China?

Secrets to Market Share and Product Sales Growth ? GrowGlobally.org

GlowGlobally

Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. How does one determine where or how to enter a new market? What is your market potential?

Membership 101: Life Time Value

Spark Consulting

Marketing General has some helpful base formulas you can use as a starting point. Members contribute to the good of your association and the profession or industry you serve in all kinds of ways that have no price tag attached to them. membership Marketing General

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

We use our knowledge of practical use cases to put the media and marketing hype in perspective. When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification.

How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events!

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Emerging Market Cities Open Their Doors to Associations.

GlowGlobally

Market & Biz Plan. Emerging Market Cities Open Their Doors to Associations. Categories: Market & Bus Planning. And for associations seeking to grow one’s certification, education, and training businesses, these results are enlightening. GrowGlobally.org.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Pricing.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities. Focus on your social media marketing strategies.

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Association Brain Food Weekly: 3.8.19

Reid All About it

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Strategic Pricing for Educational Products.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting.

B Lab Pushes Growth of Mission-Focused B Corporations

Associations Now

B Lab, the nonprofit that awards the certification, is working to build on the model’s success so that more companies adopt a mission-focused mindset. Roughly 2,800 firms have the B Corp certification, some of them household names like Ben & Jerry’s and Patagonia.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. You can set prices for courses individually, or base them on membership tier.

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How to Sunset an Educational Program

WBT Systems

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Is the program even meeting a market need? Value to market.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Provide quality certification programs.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Provide quality certification programs.

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

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Association Learning: Does your Story Inspire Members?

WBT Systems

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Marketing education to non-members.

The 5 E’s of Generating Non-Dues Revenue from eLearning

WBT Systems

One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Promotion doesn’t have to revolve around price discounts.

Finding Radical Value in Core Competencies

Association Subculture

Reframe Pricing – The way content is developed and distributed on the internet is STILL not being effectively dealt with in our pricing models. Figure out the highest quality you can deliver at the lowest possible price point.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Marketing Charts ).

The Golden Handcuffs: How Success Can Trap you into Complacency

The Demand Networks

In AMSA's case, its rate-making authority and antitrust immunity allowed it to “tether” members to the association as the only way they could set pricing tariffs. In 2007, the Surface Transportation Board reviewed industry pricing agreements and decided to end joint rate-making.

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Association Brain Food Weekly: 9.30.16

Reid All About it

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads. Joey Price, CEO, Jumpstart: HR.

AMCs Engaged!

YourMembership Blog

The mission was to drive its strategic use of data, furthering the content associations provide to members and the market, and to increase visibility of sponsors. Price sits high in the consideration criteria when selecting technology. Are You Built for Speed?

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Compare Association Management Software Platforms

GrowthZone

Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Pricing available upon request. Pricing available upon request.