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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers.

Chicago 200
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Moose to MOOCs and 3 other articles for association executives

SCD Group

Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. Five Tips to Rock Membership from Moose By Lynda Baldwin at Communication Strategies Group, Inc. Content Marketing Using Niche Networks By Monica Bussolati via Bussolati.com. They discover that traditional recruitment appeals no longer work.

Mooc 40
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Association Brain Food Weekly: 7.21.17

Reid All About it

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.

Las Vegas 231
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What Three Fringe Learning Formats Might Offer Associations

Associations Now

As the association industry continues to mull the possibilities of cornering the education market , a new whitepaper from Tagoras takes a look at three “fringe” education formats. For example, flipped content is something new and different associations can market as part of their current educational product portfolio to help raise its value.

Mooc 40
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Help! My Nonprofit Needs A Data Nerd

Beth Kanter

The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Google offers the free MOOC called “ Google Analytics Academy.”