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Association Brain Food Weekly: 5.12.17

Reid All About it

50% of technology projects fail—the technology moves forward, but the organization does not. Most technology projects have non-technological goals: raise more money, serve more program participants, or become more efficient. Typography in Marketing. Host: American Marketing Association. Wed 5/17 at 4 p.m. 1 CAE credit.

Raleigh 150
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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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Synergy in the Boardroom: From Chaos to High Functioning

SCD Group

Board members were personally responsible for specific projects and/or functions, many of them pet projects developed with little input, vetting or Board approval. A year-long Board development and recruitment process was established. This year, Kellen is celebrating 50 years in business.

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. In response, NYSSA started monthly gatherings at local pubs in New York City.