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Association Brain Food: 10.6.23

Reid All About it

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CAE credit.

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

Bulletin describes several ways a member app can enhance and foster member engagement. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Market perception.

Maryland 272
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Association Brain Food Weekly: 5.21.21

Reid All About it

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit.

San Jose 369
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Association Brain Food Weekly: 5.14.21

Reid All About it

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. More info/register. Host: Tasio.

St. Louis 341
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Association Brain Food Weekly: 7.14.17

Reid All About it

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Get a closer look at how event behavioral insight ushers in new and more vibrant revenue streams. Discover strategies to become “future wise.” 1 CMP credit.

Chicago 166
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Find More Meaning in Your Metrics

Associations Now

Back in July, we took a look at how the “moneyball” strategy in baseball was being felt in ticket offices of Major League Baseball clubs and what associations could learn from it for their own “ticket” (i.e., What is the increased revenue of an organization that hires a person with your certification?