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Let Your Member Data Show You the Way
Spark Consulting
MAY 5, 2014
How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. While the base dues rate is up about 8 percent to 10 percent overall, the package discounts mean a member’s “total spend” may go down. Sometimes you just need a little will to make it happen.
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