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Association Brain Food Weekly: 5.7.21

Reid All About it

Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL. Planning your Website Project; AMS Integration, Messaging, UI Design, and CTAs. Planning a website project for your association can be an arduous task. Ultimate Member Engagement: The Power of Data-Driven Decision Making. More info/register.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Amanda Kaiser, member engagement specialist, Kaiser Insights. Leonard Toenjes, CAE, President of AGC of St. More info/register. Host: Tasio.

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Do Whatever Rings the Cash Register: Associations & NonDues

SCD Group

I called Charles Rumbarger, CAE, who was my mentor in starting the AMC and asked him if I should do the project. is the Chief Executive Officer of the 36,000 member American Optometric Association highlighted non-dues revenue in a meeting of the St. Louis Institute for Association Leadership (STIAL). Barresi, OD, Ph.D.

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So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. NDR is an initiative that needs to be owned.

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