Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Another funny, personal post with life and association lessons along the way.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 1, 2019

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Your AMS’ member portal is first and foremost a member engagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue.

LMS 174

LMS Certificate Blended Learning United States 174

Reid All About it

SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement. Engagement means different things for different members. Membership trends. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

NOVEMBER 12, 2021

Learn a foundation for what digital marketing is and how it can help your association reach new audiences and convert them into loyal members. Dive into the latest online trends and review key digital marketing channels and how you might use them. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Higher Logic

SEPTEMBER 28, 2017

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. I especially love the Membership Minute idea—my colleague Gabrielle Alahouzos created one for our state and local affiliates back in the day at the National Association of Home Builders. More info/register.

DC 150

DC Washington Denver Sacramento 150

Reid All About it

APRIL 16, 2021

In the Harvard Business Review, Stephanie Bradley Smith explains how a lack of sponsorship can prevent Black women from getting into the C-suite. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit.

Revenue 363

Revenue Strategy Team Content 363