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Membership Wakeup Call for Associations

Association Adviser

High performing associations anticipate member needs before the member has to ask. As technology becomes more pervasive, don’t forget the personal side of the member experience. In response, NYSSA started monthly gatherings at local pubs in New York City. Michelle Mason, ASQ. Carol Khoury, NYSSA.

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You’re Never Too Old to Learn Something New

Association Adviser

Personally, association leaders have told me about newly created titles such as “VP of member value,” “director of member experience” and “chief imagineering officer.” It needs to be an integrated strategy.” Right now with social media we’re out there on Facebook, LinkedIn and Twitter,” she said. Conclusion.