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Daily Buzz: How Dark Social Is Skewing Your Data

Associations Now

They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel.”. In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne. Website Redesign Inspiration. — Keith R.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. It’s no secret that social media is a key marketing tool.

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The 4 Skills Associations Should be Teaching

Smooth The Path

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.