Smooth The Path

JANUARY 24, 2019

Qualitative is the deep-dive research method. But qualitative alone, with the small sample size, might make you wonder if the results represent the whole membership or member segment. I find that the big insights in qualitative research do, indeed, get proved out in a quantitative follow-up survey.

Member Research 60

Member Research Strategy Sample Survey 60

Associations Now

JANUARY 28, 2019

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. Clean Your List.

Member Research 85

Member Research Strategy Sample New York 85

Associations Now

MAY 4, 2016

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. How does your association balance various forms of member research, and how do you integrate them together?

Member Research 40

Member Research Sample Industry Report 40

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruiting 71

Recruiting Recruitment Sample Discount 71