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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off
Associations Now
JANUARY 19, 2016
The council’s most recent Motorcycle Owner Survey also reveals women’s main motivations for being high on the hog: They ride for “fun and recreation,” for a “sense of freedom,” and to “enjoy outdoors/nature.” As for their priorities when choosing a bike to buy, women, in the survey of 48,000 U.S.
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