article thumbnail

Texas Apartment Group Campaign Looks to Recruit New Workforce

Associations Now

The “Room to Grow” campaign —targeted at military members and their families, high school and college graduates, and millennials—specifically highlights the different specialties and the opportunities to move up within the apartment industry. “Not a lot of industries are out there like ours where you can move your way up.

Texas 40
article thumbnail

A Case for the Association Summer Internship

Associations Now

In another example, the Plumbing-Heating-Cooling Contractors Association deployed a multimedia initiative focused on bringing more millennials into the workforce. The Society for Human Resource Management’s SVP of Membership and External Affairs Bob Carr thinks so.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

“What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a press release. MCIntl says two things are changing the way planners evaluate destinations: the influx of digitally savvy millennials into the industry and the rise of the “knowledge economy.”

Content 40
article thumbnail

The Hourglass Blog: Culture Change is Hard Work

The Hourglass Blog

They were very academic in their orientation, and invested a lot of their time and resources in creating, supporting and sustaining new training programs for their specialties. Developing Millennial Leaders. Millennials. Culture Change is Hard Work. At one point in my association career I worked with medical specialty societies.