Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. But getting reporters to cover your event, study, or new CEO may not be easy, especially as newsroom staff and other resources dwindle. The post Study: The Press Release Is Not Dead appeared first on Associations Now

ASAE Condemns Assault on Democracy at U.S. Capitol


FOR IMMEDIATE RELEASE. NEWS asae press release U.S. January 7, 2021. ASAE Condemns Assault on Democracy at U.S. Capitol. WASHINGTON — ASAE strongly condemns the violent, unlawful revolt against civil authority and America’s democratic process that took place yesterday at the U.S.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Protech Announces SSO Integration with Web Scribble


Travis Osterhout, director business development, Web Scribble, says, “We are excited to work with Protech to develop this integration and to serve as a powerful resource for its association customers as they strive to deliver more career opportunities to their members.”

ASAE Calls for More Association-Specific Relief for COVID-19 Impacted Organizations


NEWS 501(c)(3) 501(c)(6) advocacy and Economic Security (CARES) Act asae ASAE Research Foundation Capitol Hill Coronavirus Aid covid-19 Economic Injury Disaster Loan (EIDL) pandemic press release Relief Susan RobertsonWASHINGTON— ASAE applauded Congress for swiftly constructing a $2.2

Internet Association Launches Website Highlighting the Industry’s COVID-19 Response Efforts


Washington, DC – Internet Association (IA) today launched a website highlighting the internet industry’s wide-ranging response to the COVID-19 pandemic and related resources. News Press Releases coronavirus covid-19 member efforts membership new website

Internet Association Releases Proposal For Racial Justice And Reform And Reaffirms Commitment To Diversity & Inclusion


Washington, DC - Internet Association (IA) today released racial justice and reform considerations for policymakers as they work to address systemic racism and inequality. News Press Releases black lives matters diversity Diversity and Inclusion racial justice workforce

SilkStart Selected as Finalist for 16th Annual VIATEC Technology Awards


Our mission is to serve as the one-stop hub that connects people, knowledge and resources to grow and promote the Greater Victoria technology sector (Victoria’s biggest industry). press release

WBT Systems Enhances Social Learning for Professionals with New TopClass LMS Release

WBT Systems

TRAININGPRESSRELEASES.COM ) – With the latest release of the TopClass Learning Management System, WBT Systems expands the social learning capabilities of their comprehensive and flexible learning platform for associations, training organizations and extended enterprise. The new at-a-glance layout makes it easy to find what you need to set up groups, users and courses; providing helpful resources at your fingertips.

LMS 53

Plan for the News Cycle: The Benefits of Resource Pages

Associations Now

It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed. Sometimes a press release might do the trick, but a thoughtful amount of planning—through the creation of resource pages—can help make it easier for your organization to speak up when interest in your association’s focus area rises. Tweeting a resource page.

Groups Release Local Government Broadband Resource Guide

Associations Now

Through the National Resource Network, the International City/County Management Association released a resource guide to help local governments increase high-speed internet access. To help bridge the internet access gap, the International City/County Management Association (ICMA) and the National Resource Network (NRN) developed a guide to help cities address related challenges.

AMS News: Fonteva Acquired by Togetherwork


The combination of Togetherwork’s resources and product capabilities, particularly in payments, will be a huge win for our customers, our partners, and our employees.”. Read the full press release. Arlington, Va.,

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

Read more about the acquisition in our press release. It includes capabilities such as versioning, voting and ballots, and library resources that fit seamlessly in the community ecosystem. 2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry.

World Health Organization Publishes Coronavirus Event-Planning Guide

Associations Now

As concern about the coronavirus grows, the World Health Organization recently released a report with recommendations about keeping attendees safe at large events.

Building an Association Crisis Communications Webpage


Ideally, prebuilding a crisis resource page and having it ready to customize is the best way to prepare the best possible response to an association crisis situation (sometimes referred to as a “dark site”). The next best thing is to quickly craft a crisis resources web page for your members.

Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

The Subscription Trade Association will aggregate resources and jump-start a creative and responsible community for the thriving monthly subscription box industry. With more than 2,500 subscription box companies launched in the past three years alone, a new organization, the Subscription Trade Association (SUBTA), has emerged with the aim to provide the industry with knowledge, leadership, and resources.

Working with the Media

Associations Live

Participants discussed how to tell your story to the news media, leveraging media resources to "get the word out" about all the great work your organization is doing and the importance of PR in your organization. Press releases can improve the visibility of your organization and recognize key people and events. Include live links in your press releases. Include the press release in the body of an email as well as attach the document.

Education Groups Aid Louisiana Flood Victims

Associations Now

As southern Louisiana begins the arduous process of cleaning up after the floods that ravaged the area this month, the National Education Association and the Louisiana Association of Educators are working to provide public school employees with relief assistance and school recovery resources. Source: NYSPHSAA Press Release]. I’d like to extend my heartfelt sympathy to all who are suffering loss from this tragedy,” said LAE President Debbie Meaux in a press release.

New Hotline Supports Families of Children With Hearing Loss

Associations Now

But not every family has the support they need to make sure they know about all of the resources and the decisions they have to make” if their child is diagnosed with hearing loss. Having access to another parent who has traveled a similar road can be a lifesaver for new parents of a child with hearing loss,” Guignard said in a press release.

Building Personas: Defining Your Audience

Higher Logic

Another great resource for discovering your audience is web analytics. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers.

Is 2014 the Year Cloud Computing Goes Mainstream?

Associations Now

Some highlights from the study: Growing fast: As noted in a press release , many companies are pushing forward with their cloud plans this year, with 45 percent of organizations being beyond a pilot stage and 32 percent having a formal cloud computing plan. “Hosted private cloud is a gateway to hybrid cloud environments for many customers,” Marco Limena, the company’s vice president of hosting service providers, said in the press release.

The Most Important Year for Association Membership Renewal – Association Hustle Podcast Episode 254

Moery Company

Small businesses have needed resources for PPP loan applications and now they are seeking resources on loan forgiveness and other survival tools. number of press releases distributed.

Inaugural Baby Sleep Day Hopes To Help Families Rest Easier

Associations Now

Those queries and countless others, ranging from sleep environment to sleep safety, is what led PSC to launch in late January , a free resource that aims to provide parents and caregivers with credible advice concerning their children’s sleep. Yet, approximately one-third of parents report their child has a sleep problem,” said Dr. Jodi Mindell, chair of PSC, in a press release.

New Partnership to Address HIV Epidemic in Southern Cities  

Associations Now

Atlanta, Houston, Memphis, and New Orleans—cities that have been designated by the Health Resources & Services Administration as being heavily affected by the HIV epidemic—are the focus of the initiative. In alignment with the National HIV/AIDS Strategy, interventions will focus on establishing systems to seamlessly link people to care immediately after HIV diagnosis, and support retention in care to achieve viral suppression,” according to a NACHHO press release.

U.N. Biodiversity Report Thrusts Associations’ Issues Into Spotlight

Associations Now

Earlier this month, the United Nations’ Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services released a landmark report saying more than 1 million species of plants and animals are at risk of extinction due to human action. It’s not just BSA that spoke out following the report’s release. The conclusions in the United Nations’ IPBES Global Assessment are alarming,” said Dan Ashe, AZA president and CEO, said in a press release. “As

Higher Logic Will Support Engaging Virtual Events in the Face of Coronavirus

Higher Logic

We issued an official press release today sharing our solution (available in full here ). Here are some ideas for how you can use community discussions and the resource library to help you with your virtual event : P re-record your sessions.

Realtors Expand Reach of Accelerator Program

Associations Now

The 48 tech companies that have thus far participated in the accelerator have raised more than $350 million in financing during or after the program, according to an NAR press release. Those accepted will gain access to mentoring and networking resources; education on the real estate market; NAR’s Insight Panel, which offers feedback from the real estate industry; and exposure through NAR’s existing marketing and communication channels.

Pest Management Group Launches Program to Identify and Develop Leaders

Associations Now

CEO Dominique Stumpf, CAE, attributes that lack of representation to a number of things, including those members not having an awareness of NPMA or not having the time and financial resources to get involved with the group. NPMA’s success is contingent on our ability to work in the best interests of our membership and hearing from different voices plays an important role in our understanding of what is important to them,” Stumpf said in a press release.

Association Web Design and Considerations for News Coverage

Vanguard Tech

Be a helpful resource. However, David points out traditional PR tactics such as distributing your press release through a newswire or having relationships with reporters so you can directly pitch your stories still matter. Here is the original press release linked from their website and here is the link to the story in the Wall Street Journal (subscription required). We already know your association website is a destination for members.

National Sleep Foundation Defines a Good Night’s Sleep

Associations Now

The National Sleep Foundation released a report that outlines the key indicators of a good night’s sleep. The National Sleep Foundation’s guidelines on sleep duration, and now quality, make sense of it all—providing consumers with the resources needed to understand their sleep,” said Max Hirshkowitz, chairman of the NSF Board of Directors, in a press release.

NABJ, Poynter Create Leadership Program to Diversify Newsrooms

Associations Now

The National Association of Black Journalists and the Poynter Institute have pooled their resources and expertise to launch a tuition-free leadership program to help improve diversity in the digital journalism space. “Our partnership with The Poynter Institute is an exciting opportunity to expand the pool of minority leaders in the digital journalism space,” said NABJ President Sarah Glover in a press release. “It

New Program Will Educate Fitness Professionals on Parkinson’s Exercise Needs

Associations Now

As the evidence about the positive impact of exercise on people with PD started growing, we identified a gap of educational resources and easily accessible guidance for the fitness community,” said APDA President and CEO Leslie A. Chambers said in a press release. “In People with PD who exercise do better over the long term compared to those who don’t,” Terry Ellis, cochair of the training program, said in the release. “So

The Hourglass Blog: Culture Change is Hard Work

The Hourglass Blog

They were very academic in their orientation, and invested a lot of their time and resources in creating, supporting and sustaining new training programs for their specialties. I was once sure the IOM was barking up the wrong tree, so imagine my surprise when I saw information about a press release from late last year announcing that the ACGME had approved new requirements for residency programs, based on the recommendations of the IOM report. skip to main | skip to sidebar.

IATA Aims for the Ground With New VR Training Tools

Associations Now

The initiative gets around a common problem with training ground employees: Providing training at airports is difficult because of the resources required, including aircraft and ramps. The International Air Transport Association is taking a training process that is difficult to carry out at the airport and placing it inside a virtual reality headset. Is the future of continuing education moving toward virtual reality for many associations?

Tools 45

How One Association Changed Its Look from the Inside Out

Associations Now

“The ORA brand position is our promise,” said Maureen O’Rourke, ORA’s director of marketing and strategic partnerships, in a press release. “We We are a unified community providing the Ohio restaurant industry the resources to succeed. The Ohio Restaurant Association has been busy behind the scenes, launching an array of new products and services for its members in the last year. To make those changes more visible, ORA rebranded. Here’s how they did it.

Ohio 58

Toy Group Rebrands to Better Reflect Its Mission and Members

Associations Now

On April 24, the trade group sent out a press release from its new Manhattan headquarters about its new name and tagline—The Toy Association: Inspiring Generations of Play. “This is not your father’s Toy Association, because this is not your father’s toy industry nor marketplace,” said David Hargreaves, board chair of The Toy Association, in a press release.

Best Benefit Ever: PR Help for Convenience Store Owners

Associations Now

The NACS Public Relations Toolkit is full of information for convenience-store owners on how to carry out successful PR programs in their communities, with instructions on everything from writing press releases to conducting media interviews. Convenience-store owners will learn how to promote their businesses more effectively with a new public relations guide from their association. What’s the benefit?

MemCom Awards – could you be a winner?

Optimist Consulting

Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines. This will ensure you have buy-in and resources at hand, which will give you confidence and will create synergy. In our experience from helping companies, the tendency is for people to shoe horn text in from press releases or marketing materials – try to tailor your information and really answer the question in the best way you can.

Lung Association Boosts Anti-Vaping Education for Teens

Associations Now

“Kids are vaping in the bathroom and classrooms, leaving schools desperate for ways to address this emerging issue, especially in light of recent vaping-related hospitalizations,” said American Lung Association National President and CEO Harold Wimmer in a press release announcing the organization’s new interactive program for teens.

Best Benefit Ever: Bank on It

Associations Now

Why it works: Through this new alliance, MBA members will have access to coveted resources, including a customer service line and special deals on industry products like Loan Prospector and Loan Quality Advisor, according to a press release. A new partnership between the Mortgage Bankers Association and one of the best-known names in lending could boost benefits for mortgage bankers. What’s the benefit?

TESOL Association Expands Reach in China

Associations Now

Working with 21st Century English Education Media, TESOL International Association—which serves professionals teaching English to non-English speakers—aims to bring more events and resources to the English teachers and learners in China. “We After hosting events in China with universities and education groups, TESOL felt the push to provide more resources for the teachers there. We really want to be able to share the resources that we provide,” Segota said.