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7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle

Association Briefings

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

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Building an Association Crisis Communications Webpage

GrowthZone

Ideally, prebuilding a crisis resource page and having it ready to customize is the best way to prepare the best possible response to an association crisis situation (sometimes referred to as a “dark site”). The next best thing is to quickly craft a crisis resources web page for your members. Local, regional, state, national resources.

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With Social Media, Many Associations Are Still Rudderless

Associations Now

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals. Where are they going wrong? That number suggests a lack of strategy.

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Creating an Event Communication Plan

MemberClicks

These might include email, social media, event apps, websites, press releases, and signage. Event Budget : Consider the cost of implementing your communication plan, including any tools or resources you may need. Be sure to share pictures, videos, social media screenshots, prize winners, etc.

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Building Personas: Defining Your Audience

Higher Logic

Another great resource for discovering your audience is web analytics. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their social media accounts for constant updates, interactions, and events.

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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

“This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.

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Association Uses Facebook Live to Expand Education

Associations Now

“The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We