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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Gen Y consumers value loyalty in branding, influenced by peer reviews and brands introduced to them as children, according to a new Concentric Marketing study, “ Everything You Thought You Knew About Millennials Might Not Be True.” A few highlights: 49 percent of respondents say they turn to brands they know and trust.

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What Target’s Breach Proves: The CIO’s Role Matters More Than Ever

Associations Now

The Wall Street Journal ‘s Michael Hickins notes that an analyst at Target, who was aware of potential cybersecurity threats reported months before, wanted the company to conduct a security review of its payment system, but that didn’t happen. In a 2012 interview with the Minneapolis / St.

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AE on the Verge: Your Association's "Biggest Loser"?

AE on the Verge

A colleague in Minneapolis had his management team do an exercise as part of the budget review : Identify the associations "biggest losers". technology. (48). AE on the Verge. Association management, meetings and mania. Monday, May 18, 2009. Your Associations "Biggest Loser"? View my complete profile. Categories. fundraising. (28).