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Tuesday Buzz: Fighting Fire With Fire

Associations Now

This clever antismoking marketing strategy is aimed directly at hipsters. According to the behavior-change agency Rescue, the best strategy might be to borrow some of the same ones that the tobacco industry is using. Also: If your member marketing isn’t connecting, look closely at these three issues. How do you fight that?

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111 Intriguing Chats for 2011

ChatterBachs

8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. augieray - Augie Ray; San Francisco; Sr. cagedether - Daryl Pereira; San Francisco; Web and Social Media Manager at IBM. The list is in alphabetical order by Twitter handle.