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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

40,000 print newsletter subscribers ( source ). For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program. Well, how about this: The San Diego Zoo is literally the No.

Strategy 100
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Expanding the Hive: Beekeeper Group Welcomes New Bees

Beekeeper Group

Katarina Hamelin , Account Manager , joins us from SmithBucklin, where she served as a communications representative for nine non-profit organizations. Join us in welcoming these new bees to the Hive!

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Association Brain Food Weekly: 2.5.21

Reid All About it

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Fri 2/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Community manager survey.

San Diego 370
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News Revenue Hub Expands as Journalism Membership Programs Grow

Associations Now

An initiative by Voice of San Diego to bring membership programs to media outlets is picking up enough steam that it’s being spun off into a separate nonprofit. The News Revenue Hub has helped five news organizations raise more than $1 million in member-driven revenue.