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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Newsletters. shares 15 ways to improve your newsletter content and delivery. Content is a commodity, says WBT Systems.

Revenue 205
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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150
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Association Brain Food Weekly: 4.13.18

Reid All About it

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Some quick hits before we get to the list of free webinars: Should you use a carousel on the home page of your website? Yes, no, maybe so?

DC 30
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A Kick-Ass Community Manager Q&A

Higher Logic

Our partner and community management expert, Ben Martin, CAE, led a high-level community management roundtable webinar for the second year in a row. This is an aggregate of our webinar discussion. James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media.