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Oakland

Social Media

System

Moneyball and Management Innovation

Jamie Notter

JULY 23, 2012

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Social Media.

Innovation

Innovation Oakland Social Media Boston

Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth Kanter

FEBRUARY 26, 2013

I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. Most, however, found that the most difficult part of was identifying what social media metrics to track that link to the result areas. Step 1: Define your goal(s).

Oakland

Oakland Social Media Project Tools

Moneyball and Management Innovation

Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

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