Oakland, Strategy and System - Association Universe

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Oakland

Strategy

System

Moneyball and Management Innovation

Jamie Notter

JULY 23, 2012

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Strategy Means Change.

Innovation

Innovation Oakland Social Media Boston

Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth Kanter

FEBRUARY 26, 2013

What outcomes is this strategy or tactic going to achieve? For others, this is a new way of thinking about a communications strategy which is why it took some work. It required getting to specifics and focusing what we want to accomplish and what strategy is needed. Step 1: Define your goal(s). Step 2: Define your audiences.

Oakland

Oakland Social Media Project Tools

Moneyball and Management Innovation

Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

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