How Facebook (and Social Media in General) Shifted Fundraising Strategies
Associations Now
OCTOBER 8, 2019
And according to new research, it’s leading to a fundamental rethinking of the role of technology in raising money. For instance, we observed that a 10 percent increase in the number of likes on an organization’s’ Facebook page is associated with a 1 percent increase in the number of donations it gets,” the authors wrote in their post.
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