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Association Brain Food Weekly: 5.21.21

Reid All About it

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

San Jose 369
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Convention Centers Help Meet Green Meeting Expectations

Associations Now

Now a new survey of convention centers worldwide reveals that they’re not only willing, but able, to host green meetings and help organizations hosting meetings, including associations, meet their sustainability goals. One example of this is the San Jose Convention Center’s Hunger at Home program.

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Tuesday Buzz: Reddit’s New Content Hub

Associations Now

Looking through its goals and tactics, association pros may notice an interesting similarity between the site and their own organizations’ content initiatives. The San Jose Mercury News takes a look at the implications of Dorsey’s leading both Twitter and his startup, Square.

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Engage Your Audience like Dove Does

ChatterBachs

With over 54 million views in two months, Dove has a winner in this Real Beauty Sketches video series. From the moment Gil Zamora announces that he is a forensic artist and that he worked for the San Jose Police Department, the viewer is hooked. I’m not here to argue the merits of the campaign with regard to beauty.

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Association Brain Food Weekly: 12.2.16

Reid All About it

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. If your organization has a webinar scheduled in the next few weeks, please send me the link. It’s critical to have a strategic long-term plan for your online video content. 1 CE credit. More info/register.

San Jose 188
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Association Brain Food Weekly: 12.2.16

Reid All About it

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. If your organization has a webinar scheduled in the next few weeks, please send me the link. It’s critical to have a strategic long-term plan for your online video content. 1 CE credit. More info/register.

San Jose 150
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College Admissions Coalition Comes With New Pressures

Associations Now

The Coalition for Access, Affordability and Success, a recently launched group that hopes to streamline the college admissions process, threatens to create headaches for students, organizations representing guidance counselors contend. What’s the problem? Adding More Pressure?