Association Subculture

DECEMBER 19, 2011

Five Terms for 2012. At the end of 2010, I found myself very overwhelmed with the barrage of content I was swimming in and the sheer volume of strategic objectives that I was trying to sort through for my portion of our consulting practice. So, I will spend my time between now and New Years figuring out my "5 Terms for 2012."

United States 100

United States Content Leadership Project 100

Associations Now

SEPTEMBER 13, 2013

A new whitepaper looks at how destinations and CVBs can benefit from expanding their social media efforts beyond the traditional leisure travel market and into the meetings and convention space. But it does set apart the Austin (TX) Convention and Visitors Bureau as “an exemplar of social media marketing success.”

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Association Subculture

FEBRUARY 15, 2012

Wednesday, February 15, 2012. An Association Take on TrendHunters 2012 List. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. social media. (3). strategy. (5).

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United States Innovation Conference Leadership 100

Mizz Information

SEPTEMBER 29, 2014

Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. IMO, those trends are: Images A huge trend this past year has been the rise of visual content.

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Social Media Content Marketing Report 40

Association Subculture

JANUARY 2, 2012

Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.

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United States Education Leadership Project 100

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. ” are two great questions to start your strategy. Content Marketing for Associations and Non-Profits.

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Association Subculture

DECEMBER 5, 2011

Trampoline Strategy. Labels: innovation , strategy. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. social media. (3). strategy. (5). ► 2012. (23).

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Strategy Innovation United States Video 100

Associations Now

MAY 1, 2014

Harder days appear to be on the horizon as the social network quiets the microphone used to reach your audiences. All that, plus new additions to the company’s tool set, in today’s Facebook-centric Social Media Roundup. Facebook’s Dwindling Organic Reach. — Briana Kerensky (@BrianaArden) May 1, 2014.

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YourMembership

MAY 24, 2012

May 24th, 2012 | Posted in Member Engagement + Retention. For an introvert like me, social media is not always easy. I love sharing others’ content but opening up about who I am (personally, not professionally) is a challenge. Share content that people can identify with because it registers with them.

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Social Media Software Price Membership Management 150

SCD Group

AUGUST 21, 2012

Tuesday, August 21, 2012. Social Media & Internet have replaced 2 of top 3 reasons members join: What does this mean for your association? Schonher, vice president of Marketing General Incorporated, shared a summary of the 2012 Membership Marketing Benchmarking Report on m.asaecenter.org. Strategy | Content | Discovery.

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Social Media Dallas America Committee 40

SCD Group

SEPTEMBER 17, 2012

Monday, September 17, 2012. Top 5 Roadblocks to Association Content (Marketing) Strategy. About 30 associations and nonprofit organizations participated in the 2012 Content Marketing World Conference workshop for associations and nonprofits. 10 Reasons Why Content Marketing Benefits Associations. 5 Audience.

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Content Marketing Social Media Guidelines 40

Associations Now

SEPTEMBER 16, 2013

The details, and more, in today’s Social Media Roundup: A Penny for the Trust Bank. Tangherlini welcomes employee opinion, citing the organization’s “Great Ideas Hunt,” a 2012 program that allowed GSA employees to step up with new ideas. ” Draw interest by tying social media posts to location-specific content.

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YourMembership

AUGUST 22, 2012

Social is as Social Does. August 22nd, 2012 | Posted in Social Media and Business Trends. We don’t “do” social. We “are” social. Social media is social. The same social rules that apply to polite conversation apply to social media.

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Social Media Software Price Membership Management 150

Associations Now

SEPTEMBER 17, 2013

Mashable writer Todd Wasserman , in a smart piece on how not to make that sort of mistake, points out Canon’s classy way of avoiding the same fate —it turned its social updates off that day. Every time you turn around, it seems someone is saying something stupid on social media. You’re probably no Pax Dickinson.

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Social Media Los Angeles New York Guidelines 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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YourMembership

MARCH 8, 2013

It seems to be a regular part of our normal life today — the personalization of content, programs, products and services. Yet, our conferences still serve up generic content for the masses. They wanted to know why the conference content offerings were not more like Amazon, Facebook and Netflix. 9) Unplugged: Got Social?

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SCD Group

SEPTEMBER 10, 2012

Monday, September 10, 2012. Content Marketing World Conference Provides Valuable Info for Associations. The CMW12 was loaded with inspirational sessions and specific tips about content marketing strategies and tactics. The Content Marketing Institute provided additional highlights. Strategy | Content | Discovery.

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Content Marketing Conference Social Media 40

AMR Management Services

JULY 27, 2011

Seven Content Mistakes You May Be Making. During a two day forum, The Drake included presentations to help everyone become active content marketers. If you don’t know the answer, you need to be asking your members in a survey, through social media or an editorial committee. ” Content is your story.

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Content Library Social Media Kentucky 64

Velvet Chainsaw

FEBRUARY 28, 2012

Using Events As Content Marketing. Here is the slide deck from my recent presentation at Event Solutions’ Idea Factory 2012 in Las Vegas. Possible Event Content Marketing Business Goals. What type of goals might your clients have when considering a face to face event as a content marketing strategy?

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Las Vegas Content Marketing Social Media 40

Beth Kanter

NOVEMBER 2, 2012

I also wanted to learn what their techniques would be for using social media ambassadors and experience it as a social media ambassador first-hand so it could help me advise nonprofits. Empathy is an excellent marketing strategy tool. What is a social media ambassador?

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Social Media Recruiting Recruitment Process 28

Thanks For Playing

MARCH 20, 2012

20 March 2012. Then she led us through the same word association exercise Shelly Alcorn used to help us kick off 2012 right, and, unsurprisingly, just about everyone was channeling spring and new beginnings. Finally, Adele Cehrs helped us all think about opposition strategy. ▼ 2012. Alltop Social Media.

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SCD Group

JULY 11, 2012

Wednesday, July 11, 2012. 4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. September 4-6, 2012. Add value to joining?

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Content Marketing Columbus Ohio 40

YourMembership

SEPTEMBER 13, 2012

September 13th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social media gurus proclaim that avoiding social media will not stop the negativity, it will just ensure that it takes you longer to hear about it. Your secrets, strategies, and covert news will get out.

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Beth Kanter

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. Note from Beth: By the time you read this post, I will be in the USA from doing a training in Tunisia for NGOs and trainers who will deliver training to women entrepreneurs as part of the WES program and also improve their NGO’s use of social media.

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Content Strategy Social Media Tools 28

SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. Why Content is Gold for Associations & Nonprofits. Shared by Russell Sparkman , president of FusionSpark Media Inc. Content is gold for associations and nonprofits. Heres how: Like Gold, Content is a Valuable Investment. Like Gold, Content is Conductive.

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SCD Group

AUGUST 8, 2012

Wednesday, August 8, 2012. Creating Content that Works for Your Association. Shared by Becky Rasmussen of AMR Management Services Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. 3) Content may be our ONLY product.

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Beth Kanter

SEPTEMBER 20, 2013

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. There are tips for using humor successfully and methods for creating funny content as well as how to avoid a big fail. Big Scary Fortress Nonprofit with a Command and Control Culture.

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Examples Content Strategy Social Media 28

SCD Group

JUNE 20, 2012

Wednesday, June 20, 2012. Managing your content to enhance the value of your association. Managing Content to Create Value for Your Members was the focus of Tuesday’s meeting of the St. Printed letter changed to 2x a week e-letter; content industry info not association info. Social share buttons on content.

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Content St. Louis Social Media Case Study 40

YourMembership

JANUARY 16, 2012

January 16th, 2012 | Posted in Social Media and Business Trends. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Is it lack of content or ideas? Social Media and Business Trends. They give up. member community.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

SCD Group

JULY 30, 2012

Monday, July 30, 2012. 8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. Social media are tools.

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Content Columbus Ohio Marketing 40

Tom Morrison

OCTOBER 22, 2009

So Why Social Media for Your Association? Another key tool of Social Networking is the Resource Library function. The traditional way of providing information to members was that content had to be submitted to the association, reviewed, and then uploaded to the member’s only area. ► 2012. (7).

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Association Adviser

JANUARY 25, 2019

Here are some ideas to help you get to know your members and get their attention – and help your communications strategies become more streamlined and effective. Show your readers that the content in the email is relevant. Supplying relevant, meaningful content is all for naught if the messages never make it to your members’ inboxes!

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Communications Social Media Newsletter Survey 61

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack. Carol Miller, MHI.

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Social Media Video Communications Marketing 60

Jamie Notter

JULY 16, 2012

Posted July 16, 2012. We have come to expect innovation in our world in many areas, yet we are content to come to work and face practices and systems that are fifty or a hundred years old. And it’s not just strategy–we lack agility at the tactical level too. That’s social media’s wheelhouse.

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SCD Group

JULY 31, 2012

Tuesday, July 31, 2012. Before you begin digital marketing, consider the desired outcome when developing a social media strategy and make sure it aligns. Click here to download a free copy of AMC’s Best Practices in Social Media: A Resource Guide for Associations. -0-. Strategy | Content | Discovery.

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Jamie Notter

SEPTEMBER 27, 2011

On one hand, you have the juggernaut that is social media. In Chapter 2 of the book, we summarize what has been happening over the last ten years around the amazing growth of social media and the profound changes it has been making to our economy. Social Media. July 2012 (9). June 2012 (7).

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