Higher Logic

JANUARY 23, 2018

Without the right person running your community, it may not be successful. Having a community manager involved in set up, strategy, and engagement tactics from the beginning will give your community a strong start and help you meet business goals in the future. Community management services. And older generations?

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Social Media Software Revenue Project 195

Aaron Wolowiec

JUNE 11, 2013

What if… The first step to answering the “what ifs” is to attend ORGRPO 2013 , said Donna Oser, founder of Vital Associations, and chair of the ORGPRO Task Force. ORGPRO 2013 will offer two full days of educational programming for all levels of the employment spectrum. Kristen Parker is digital content manager for Event Garde.

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Michigan Education Conference Technology 100

Slice-Works

JULY 18, 2013

Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.].

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Content Strategy Marketing Tips 28

Mizz Information

MARCH 19, 2013

was writing an article about communication trends for 2013 and posed the question to an online group we're in together: what do you think the biggest communication trend for 2013 will be? I answered "images as content." who works with non-profits. who works with non-profits. New look for Facebook news feed.

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Content Strategy millennials Washington 40

Beth Kanter

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. Not A Video but a Video Strategy. But we have reached an inflection point.

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Video Communications Strategy Case Study 28

Beth Kanter

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. Holly published the 2013 version back in December, but you can never have too much of a good and incredibly useful resource!!! And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog.

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Content Strategy Social Media Tools 28

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. In Content We Trust. Content marketing, huh?

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Social Media Content Marketing Newsletter 40

Beth Kanter

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Content strategist Jonathon Colman.

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Virtual

MAY 15, 2013

That’s why an effective launch strategy is so critical for an organization. I’ve seen countless organizations launch before they’re ready to handle inbound web inquiries, still having “coming soon” content on their web site, or haven’t worked out the process for joining the organization. 1) Don’t launch until you are ready.

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Social Media Report Strategy Team 100

Beth Kanter

JANUARY 23, 2013

I always look at Michael Hoffman, CEO, See3 Communications for an answer. He says, “Video is, by far, the content that commands the most attention online. Survey participants will receive pre-released findings in April 2013, and the final report will be published as a free resource to the nonprofit community in May 2013.

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Video Survey Social Media Report 28

Beth Kanter

OCTOBER 9, 2013

The new generation of smart phones come equipped with excellent cameras and for many it means that they can easily shoot from the hip and capture moments in your organization’s work that make for great, socially share able content. Use images in every communication #21CapitalCamp. GuideStar USA (@GuideStarUSA) October 8, 2013.

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Content Tools Strategy Tips 28

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. In order to help focus their online communications, I recommend every nonprofit have an editorial calendar. ” – Elaine Chen, 2013. “

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Strategy Content Tools Newsletter 28

Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. Authorization for the Perkins Act ended in 2013, but it has been operating under annual funding bills since then.”. We then share all this content with our members electronically, in print and via social media.”.

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America Social Media Press Release Education 63

YourMembership

MARCH 8, 2013

It seems to be a regular part of our normal life today — the personalization of content, programs, products and services. Yet, our conferences still serve up generic content for the masses. They wanted to know why the conference content offerings were not more like Amazon, Facebook and Netflix. by Jeff Hurt.

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Social Media millennials Recruiting Recruitment 150

SCD Group

OCTOBER 28, 2013

By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations.

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Associations Now

NOVEMBER 7, 2013

For the believers, a new survey by the Web Video Marketing Council (which has a clear stake in the issue) found that 93 percent of marketing professionals are using online video for marketing and communications purposes in 2013. Are you incorporating online video as part of your marketing strategy?

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Associations Now

AUGUST 25, 2015

The machine-to-machine communications organization is only two years old, but it’s name already was starting to feel outdated as the “Internet of Yhings” became the buzzy term of choice to describe the space. Rather than fight it, the council found room to use both terms in its name.

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Associations Now

DECEMBER 17, 2013

— Dave Lutz (@VelChain) December 17, 2013. entura (@venturajm) December 16, 2013. Marketing matters: Technological changes have driven a shift in marketing strategies. That’s something Joe Ventura of Reading Partners explains in his guest post on Kivi’s Nonprofit Communications Blog. — Joe ?entura

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Social Media Content Tools Marketing 40

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

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Social Media Sample New York City Revenue 60

Association Adviser

AUGUST 8, 2016

Could Snapchat, the social media messaging app used by 150 million people daily , be the key to improving your event communications? While Snapchat is still primarily a personal messaging app, an increasing number of businesses and nonprofits have begun using the app as a tool for brand marketing and communications.

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Social Media Video Communications Conference 60

Idea Architects

AUGUST 17, 2012

What must occur in order for every individual to “own” the plan, support its strategy, and leverage the contributions they are uniquely positioned to make? What should meetings look like and what communications needs to occur before/between them in order for us to be successful?

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Content Team Resources Communications 60

Associations Now

AUGUST 1, 2013

Heading to the 2013 ASAE Annual Meeting & Expo? Today we break from your regular Lunchtime Links programming to bring you a special set of reading material from a crew of content leaders at the 2013 ASAE Annual Meeting & Expo. Read: “ Focus on What Matters Most—Or Fail ,” Associations Now , August 2013.

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Certificate Newsletter Course Technology 40

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). Why are online videos being produced?

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Association Adviser

MARCH 19, 2013

a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. “We had told our story and it was a huge turning point,” explained GVMA Communications Director Scott Piper, CAE. Contact her at erussell@naylor.com.

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Associations Now

DECEMBER 5, 2013

One thing seemed clear at the end of the ASAE 2013 Technology Conference & Expo : The days of the siloed IT department are numbered, if they’re not already gone. That requires a shared language between tech leaders and executive management to close a communication gap that organizations have found difficult to bridge, they said.

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Technology Communications Social Media Strategy 40

Associations Now

JUNE 11, 2013

Technology was a persistent theme during ASAE’s 2013 Marketing, Membership & Communications Conference last week. They mean nothing if they don’t get us from point A (communication and engagement with members) to point B (members actually engaging and giving feedback you can build upon). Ok #mmccon ?

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Technology Communications Conference Committee 40

Beth Kanter

APRIL 29, 2013

.” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others. Elizabeth R.

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Social Media Analysis Case Study Maine 28

Associations Now

DECEMBER 4, 2015

And the latest to enter the fray is the International Association of Exhibitions and Events (IAEE), which released an updated version of its 2013 white paper, Future Trends Impacting the Exhibitions and Events Industry , earlier this week. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc.,

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Organization Analysis Education Industry 40

Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership.

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Certificate Class millennials Resources 61

Velvet Chainsaw

AUGUST 21, 2013

For that reason, applying the Promotion/Prevention concept as a framework can help in your conference design and attendee-acquisition strategy. So when you are designing an education experience and creating marketing for them, your best bet is to focus on content that helps them avoid pain (e.g., Thinking broadly: 1.

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Mizz Information

MARCH 11, 2014

I love this conference because it''s small and the content is good and it''s not all about the expo hall (as much as I love me some expo hall). Of course, face to face is the best way to network and communicate, but realistically, that can''t happen every day. Online community can. Online community is a valuable member benefit.

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Cost Communications Course Newsletter 40

Associations Now

JANUARY 10, 2014

Titles and perception: Tying into the Pew study findings is this insight that Kivi’s Nonprofit Communications Blog breaks down from its own 2014 Nonprofit Communications Trends Report: The kinds of issues that people working at nonprofits report facing tend to vary by their position in the organization. A better calendar?

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Membership Marketing

JANUARY 2, 2014

My preference would be to follow a “ready, fire, aim” strategy. In the 2013 Membership Marketing Benchmarking Report only 16% of associations reported doing A/B tests in their marketing efforts. Membership marketing strategy Test marketing' For more information, contact Tony at Tony@MarketingGeneral.com.

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Associations Now

MAY 30, 2014

The one-day meeting brings together association and independent event executives to discuss meetings and tradeshow strategy with their peers and hear from those inside and outside the meetings space about trends affecting the industry. Our strategy was to embrace this disruption.”. ” Loggia said. Share in the comments.

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Beth Kanter

JANUARY 9, 2013

In 2013, social media will continue the trend of “going visual.” ” If you have decided that your nonprofit going to go visual in 2013, figure out your goal. .” Here’s a DIY infographic from Sarah Mapes, Director of Communication, Colorado Coalition for Medically Underserved.

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Associations Now

OCTOBER 1, 2013

Thinking of giving your content strategy a kick? When I mentioned the idea for this piece to our editor-in-chief, Julie Shoop, she offered this great insight: “I think one of the things we’ve learned is the importance of a sense of urgency around content. Simply put, urgency makes our content better.

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Atlanta Content Class Tools 40

Beth Kanter

APRIL 8, 2014

Over the past year, we have worked closely with 19 community foundations in cities where Knight invests and gleaned insights on these issues. After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for Marika Lynch is a writer and communications consultant for Knight Foundation.

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