Association Adviser

NOVEMBER 14, 2013

Membership Marketing Blog. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Best of the Web CalSAE Facebook industry events LinkedIn New England SAE social media Tiwtter TNSAE' Developing a Successful Student Membership Strategy. Tony Rossell.

Directory 60

Directory California Social Media Newsletter 60

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. According to the Pew Research Project [PDF], 83% of internet users ages 18-29 use social networking sites.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. But they’re also providing genuinely useful information.”.

Strategy 83

Strategy Marketing Social Media New York 83

Spark Consulting

JANUARY 8, 2014

Social media trends for 2014 (aren’t some of these the same “trends” we’ve seen for the past 5 years?). Thinking about multi-channel marketing for 2014? Eric Lanke reminds us that information is useless without action. Eric Lanke reminds us that information is useless without action.

Social Media 150

Social Media Case Study Innovation Leadership 150

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. The details, and more, in today’s Social Media Roundup. — Silverbear (@SilverbearLtd) September 20, 2013. Content marketing, huh? In Content We Trust.

Social Media 40

Social Media Content Marketing Newsletter 40

Association Adviser

JULY 16, 2013

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

DECEMBER 10, 2013

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Attempting to measure social media.

millennials 60

millennials Social Media Price Review 60

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Adviser

MARCH 19, 2013

link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association Publishing Market Puts Digital in Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. Association Media & Publishing Annual Conference.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

NOVEMBER 20, 2013

Also: Digital community members are your teammates in the social media race. Learn how to rally the online community masses in today’s Social Media Roundup: A Real-Life Batkid’s Virtual Support. . — SOCIOUS (@SociousSuccess) November 20, 2013. Pass Your Social Media Baton. ht @ HurriGator ).

Social Media 40

Social Media Team Content Tips 40

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Associations Now

MAY 13, 2013

A recent study shows expo attendees value opportunities to get on-the-spot information. Tips for exhibit booth staffing, and more, in today’s Social Media Roundup: Interaction is Key. — lizmazei (@lizmazei) May 13, 2013. — Convene(@Convene) May 13, 2013. Are your exhibitors ready to provide them?

Social Media 40

Social Media Tips Guidelines Products 40

Associations Now

AUGUST 22, 2013

The details, and more, in today’s Social Media Roundup: Remembering Names. — Phil Gerbyshak (@PhilGerb) August 22, 2013. — Monica Bussolati (@bussolati) August 22, 2013. Instead, Bussolati says you should first focus on building a strong, consistent content marketing strategy that delivers measurable ROI.

Social Media 40

Social Media How To Content Strategy 40

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

Social Media 40

Social Media millennials Review Report 40

Associations Now

AUGUST 7, 2013

Check out our Social Media Roundup: Try Something Snappier. 6 tips to magnetize your association's #website [link] #MultiBriefsOC #marketing #assnchat. — ViewOnAssociations (@ViewOnAssocs) August 7, 2013. — Janine McBee (@SCMSJanine) August 7, 2013. What’s on your social list?

Social Media 40

Social Media Tips Marketing 40

Idea Architects

DECEMBER 12, 2012

While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?

Conference 60

Conference Social Media Innovation Content 60

Associations Now

MAY 29, 2013

Before the emergence of social media, people texting during an event appeared rude, distant, and possibly even bored with the topic at hand. But social platforms like Twitter have changed all that and are now key to event buzz. In today’s Social Media Roundup, how to use Twitter and LinkedIn for event success.

Social Media 40

Social Media Tools Marketing How To 40

Associations Now

SEPTEMBER 26, 2013

Why you should embrace the member testimonial, and more, in today’s Social Media Roundup: True Believer. How To Improve Annual Meeting Marketing By Incorporating Member Testimonials [link] #asae #assnchat. — Event Commercials (@evcmtv) September 26, 2013. So they say: In a courtroom, they call it evidence.

Social Media 40

Social Media Conference Marketing How To 40

Associations Now

SEPTEMBER 18, 2013

The details, and more, in today’s Social Media Roundup. — engage (@engagegrid) September 17, 2013. The campaign hit up five cities to engage Ben & Jerry’s “most loyal fans in [the] best markets” as well as find new ones. — tkarow (@tkarow) September 18, 2013. Cream of the Crop.

Social Media 40

Social Media Tips Marketing 40

Associations Now

SEPTEMBER 6, 2013

Today’s members are keen to create their own experiences, backed by the infinite scope of their internet-sourced information. The scoop, and more, in today’s Social Media Roundup: Out of the creator’s hands. — Michael Findling (@mfindling) September 6, 2013. Is Customer Experience Manageable? Imagine if.

Social Media 40

Social Media millennials United States America 40

Associations Now

JULY 29, 2013

More in today’s Social Media Roundup: That’s “CDO” To You. — Rick Johnston, CAE (@rjohnston) July 29, 2013. How is it different from the chief information officer (the more-common CIO)? — Dave Lutz (@VelChain) July 29, 2013. But that may be stepping on IT’s toes. ASAE13 @ICFI.

Social Media 40

Social Media Tips Content Revenue 40

Associations Now

JUNE 27, 2013

Learn how to respond when things go awry at your event, and more, in today’s Social Media Roundup. — Kevin Jackson (@kevinlfj) June 27, 2013. Johnson Experience Marketing, recalls a time when he was expecting delivery of equipment for setup at a conference and an empty truck arrived. Roll With The Punches.

Social Media 40

Social Media Project Cost Content 40

Optimist Consulting

MARCH 26, 2014

It was a really informative read; I encourage you to download a copy. Organisations will employ a social media/digital staff member – with 95% of organisations in this latest report stating that they have a social media presence, it is clear that the sector is embracing the channels on offer. in the 2014 report.

Report 100

Report Social Media Email Marketing Maine 100

Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Our foundation is viewed a valuable information source. Miller (@ElzbthMllr) April 25, 2013. Elizabeth R.

Social Media 28

Social Media Analysis Case Study Maine 28

Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. The increased transparency in communities with advanced strategies provides more access to information and translates into higher rates of learning, development and fulfillment for individuals AND higher productivity, agility and innovation for organizations.”

Report 90

Report Social Media Leadership Innovation 90

Associations Now

APRIL 21, 2015

The Automotive Service Association is helping members boost their online marketing efforts through a partnership with the experts at Autoshop Solutions. The Automotive Service Association [ASA] is teaming up with Autoshop Solutions, to help members assess and improve digital marketing efforts for their businesses.

Marketing 40

Marketing Discount Social Media Team 40

Beth Kanter

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Not Data Driven.”

Social Media 28

Social Media Analysis Tools Strategy 28

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. And users can easily integrate apps into their social media platforms. And it’s not just big businesses that have jumped on the app bandwagon.

Social Media 100

Social Media Survey Video Technology 100

Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. For more information, contact Tony at Tony@MarketingGeneral.com.

Marketing 40

Marketing Products Social Media Recruiting 40

Beth Kanter

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th. Will nonprofits follow that trend?

Video 28

Video Survey Social Media Report 28

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. But with members and prospects becoming so inundated with online ads and information, how exactly do you promote your story without falling by the wayside to their ad blindness ?

Content 52

Content Video Social Media Education 52

Association Navigator

AUGUST 19, 2013

Key areas where associations used to hold an advantage – information sharing, professional networking and education are now served by lots of new competitors. Information comes from the Internet, networking is done best via social media, and workshops are hosted by just about everyone.

Washington 100

Washington Virginia New York Innovation 100

Reid All About it

SEPTEMBER 7, 2012

My favorite tweet this week came via Dave Phillips – whom I’m featuring in my next Avectra post about association CEOs who excel at social media: RT @ ValaAfsha r : Don’t do social, be S.O.C.I.A.L. My favorite hashtag of the week was from the Content Marketing World conference held in Columbus, OH: #cmworld.

North Carolina 150

North Carolina Raleigh Columbus Class 150

Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. The increased transparency in communities with advanced strategies provides more access to information and translates into higher rates of learning, development and fulfillment for individuals AND higher productivity, agility and innovation for organizations.”

Report 40

Report Social Media Leadership Innovation 40

Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. You need to adapt your conference or die!

millennials 40

millennials Conference Strategy Social Media 40

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 63

America Social Media Press Release Education 63

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. Part 3 will discuss measuring your data through branding, social media and website scorecards. In other words, companies and marketers have data, but what are they really doing with it?

North Carolina 60

North Carolina Tools Analysis United States 60