Associations Now

DECEMBER 23, 2014

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. The prognosticators—complete with pointy hats—were out in full force at the ASAE Technology Conference & Expo last week in National Harbor, Maryland. Let’s get real.

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YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). Reggie went on to add “There are a lot of technology companies in the association space right now and they’re talking the good talk; and I am really glad for you guys, because YM gets it. It was a huge hit.

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Associations Now

JANUARY 23, 2023

In a 2019 interview with PCMA , Ingrid Fetell Lee, a former design director at IDEO and publisher of the Aesthetics of Joy blog, explained that a focus on design can have a visceral effect on the people taking part in an event by lending a sense of unity. “[I]f

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Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. You get relevant, fresh content and the member gets exposure to their target audiences. 1 CAE credit.

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

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Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.”

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Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

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Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Let them make that choice. Tip #4: Ditch the “No-reply@” Email Address.

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Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. More info/register. Tue 6/21 at 12:30 p.m. Host: Informz.

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Leading Learning

MAY 24, 2022

It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).

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Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

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Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Technology: As technology becomes easier to work with, our expectations have increased. Here’s how you can do that: Evaluate your department.

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Associations Now

MARCH 28, 2019

AMP for Email, an initiative by the search company to improve email interactivity by adding support for the technology it developed with its Accelerated Mobile Pages project, could help bring some of the interactivity from the web into inboxes the world over. And as a result, email design tends to be fairly conservative out of necessity.”.

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Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

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Leading Learning

JULY 12, 2021

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. And that means we need to be on the lookout for the tools and technologies that will enable us to change. Which sounds if not easy then at least simple.

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Associations Now

AUGUST 5, 2015

Thanks to the constant connectivity of mobile devices , there is a growing trend using brief interactions to communicate, which marketers have started to call “micro moments.”. — Hootsuite (@hootsuite) August 5, 2015. — Hootsuite (@hootsuite) August 5, 2015. Tweet of the Day. Other Good Reads.

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Associations Now

DECEMBER 21, 2015

Event management pro Kelli White brings her experience to the table in explaining the “ 7 Fundamental Rules of Event Photography ” on Event Manager Blog. “Even if you are planning to frame the formal photos, you may use the candid shots for future marketing publications or social media messaging,” White adds.

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Associations Now

DECEMBER 16, 2015

. — Gayathri Kher (@gatsrulz) December 16, 2015. ASAE’s Technology Conference and Expo continued to inspire and enlighten in its second day, with organizations revealing how less can be more online, what business transformation can be expected in the next decade , and much, much more.

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Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. She was recently named one of 40 top social marketing masters worldwide by Forbes.

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Associations Now

DECEMBER 10, 2014

An association marketing pro notes the danger of a key messaging disconnect when discussing member benefits. Question: Do your marketing materials focus on the benefits of your association or the features of what you offer? Drake says he sees this issue crop up in associations everywhere, and marketing pros need to help them fix it.

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Reid All About it

AUGUST 10, 2018

Social sharing has dropped by 50% since 2015 , which is making it more difficult to get eyeballs on your content. Your editorial calendar is not your content marketing strategy. Content Marketing Institute ). How to improve your SEO with a topic-driven content marketing approach. Search Engine Watch ). 1 CMP credit.

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Higher Logic

JANUARY 13, 2016

But, as Rachel Happe, Principal and Co-Founder of The Community Roundtable said in her 2015 Super Forum keynote speech , changing behavior isn’t easy. It doesn’t matter that you read a fitness blog or looked up your gym schedule. During her career Rachel has served in analyst, product management, product marketing and executive roles.

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Associations Now

MAY 26, 2015

“For event planners, the decision that will have the greatest impact on your food waste strategy is your choice of supplier,” she writes in a blog post. We get wed to an idea not because it is right but because it's hard to be wrong [link] blog post by Seth Godin #AssnChat. The key is to know your options.

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Associations Now

JUNE 12, 2015

I spend a lot of time on this blog talking about in-person meetings and conferences, but that’s not to say that association learning is confined to face-to-face space. In fact, according to Tagoras’ “Association Learning + Technology 2014″ report , 88.7 ” Days with highest attendance rate: Wednesday and Thursday.

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Associations Now

APRIL 22, 2015

So while you’re still in the mood to do some high-tech sprucing up, check out website-design expert Vanguard Technology, which has seven tips for cleaning up your association’s site. — LinkedIn Marketing (@LinkedInMktg) April 22, 2015. “What’s the most important thing for your members to know?

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. Check out your blog for a related article.

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Associations Now

AUGUST 27, 2015

We may be used to horizontal video, but, thanks to mobile technology, vertical video is no longer a crime. — The IMEX Group (@IMEX_Group) August 27, 2015. At the Event Manager Blog , Christina Green shares some ways to gamify your event —by introducing motivation, game play, and rewards. .

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Beth Kanter

JANUARY 2, 2015

I didn’t do a complete unplug, as we’re so dependent on the Internet for information in navigate our daily lives, which is a huge change since I first got online in 1993. And, now with those beautiful sunsets behind me, I look ahead to 2015. 2015 will be another year of learning for me. My Theme for the Year: Learning.

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. Check out your blog for a related article.

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Associations Now

MAY 12, 2015

— Cathy Key (@drCathyKey) May 12, 2015. an event technology professional, says that, like Titanic , events can also have a multidimensional pull. “To create epic events you need to include at least three dimensions and engage more than just the mind,” Key writes in her piece on Event Manager Blog.

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Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

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Associations Now

JULY 29, 2013

A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. The distinction is murky, but the CIO, who typically manages a company’s information technology, is responsible for infrastructure and securing company data. What could a CDO do for your association?

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Associations Now

JANUARY 23, 2015

On Friday, the catalog firm and its parent company, Xhibit, announced that it had filed for Chapter 11 bankruptcy as a prelude to an asset sale, citing a “crowded, rapidly evolving and intensely competitive” retail market as the driving factor behind the company’s decision. Other Links of Note.

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Socious

SEPTEMBER 23, 2016

HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. How can they leave when they have such an active, popular blog in your community? Tactic #5) Bridge the Education Gap.

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Higher Logic

OCTOBER 10, 2016

“We were a small company at the time, just 15 people, so I took on the community project for CRMUG in addition to my marketing responsibilities,” said Lowry. I was able to quickly get a blog post out that corrected the misinformation, which went a long way toward making things harmonious again.

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GlowGlobally

APRIL 18, 2011

Market & Biz Plan. Categories: MARCOM , Market & Bus Planning , Member Services. To help associations with their social media campaigns in China, MCI’s teams in Beijing and Shanghai worked together to outline a primer on the world of Chinese social media and the Chinese user market. billion by 2015. by 2015.

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Associations Now

FEBRUARY 20, 2015

Also: Why member personas might help your marketing efforts. If you access your webmail from such a laptop, any network attacker can read your mail as well or steal your password,” EFF writes on its DeepLinks blog. “If Superfish technology does not profile nor monitor user behavior,” the company stated in a news release.

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