Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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Certificate California Tips Innovation 156

Associations Now

DECEMBER 19, 2014

Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. And with less than two weeks until the start of 2015, others are beginning to set goals for next year, whether that’s to find a new job, be healthier, or learn to play the guitar, among others.

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Process Examples Industry Revenue 40

Associations Now

DECEMBER 23, 2014

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. But, having had a little time to let my brain stew over what I got from the session, I keep coming to this main point: Innovation needs context. Mainstream Failure, Niche Success?

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Maryland Technology Conference Innovation 40

Aaron Wolowiec

AUGUST 20, 2013

In 2015, the American Society of Association Executives will host its annual meeting Aug. ASAE sees the 2015 meeting as an opportunity for us to raise awareness about how the city has improved and educate our members and exhibitors about all the opportunities the city has to offer,” he said. 8-11 at Detroit’s Cobo Center.

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Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. What set the stage for Driverless Associations?

eBook 100

eBook Innovation America Certificate 100

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. Fast forward to present day where Solar Power is gaining market traction with international and domestic consumers.

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DC eBook Member Engagement Innovation 100

Associations Now

JUNE 23, 2014

You can be an innovator without panicking, as one critic of “disruptive innovation” argues. So, what did you do to innovate and respond to disruption today? Christensen , whose influential 1997 book, The Innovator’s Dilemma , is a kind of ur-text of disruptive-innovation leadership theory.

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Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32 Highlights.

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Michigan Certificate Handbook Directory 190

Associations Now

DECEMBER 8, 2016

How three companies created personalized marketing campaigns without being creepy. Marketers like personalization a lot because they want to promote their brands, connect with consumers, and increase their conversions—and personalization is supposed to mimic those one-on-one individual, B2C conversations—but do consumers like it?

Marketing 40

Marketing Los Angeles Video Analysis 40

Spark Consulting

AUGUST 22, 2016

In the United States in 2015, 32% of employers reported. The white paper concludes with practical advice for associations that are eager to get started reshaping education, the employment market, and lifetime learning for the professions and industries you serve. Total student debt in the U.S. trillion and rising. Worldwide, 73.3

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United States Maryland Ohio Case Study 150

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions.

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Potomac Core

OCTOBER 4, 2016

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. The Smart Electric Power Alliance has seen annual revenues grow 23% (2015 to 2016) and also in 2016 experienced a 62% increase in total staff (to 35 employees from 22).

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Strategy eBook Member Engagement Revenue 164

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Lori Anderson. Matt Rowan.

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Industry Team Products Report 144

Associations Now

MAY 17, 2013

85 % The percentage of Americans who have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. million in 2015. billion by 2015. It also predicts the industry will explode financially, jumping from $6.7

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Marketing Industry Innovation Products 40

Associations Now

AUGUST 9, 2015

At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. At which point, of course, it would only be time to find the next innovation.

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Innovation Detroit Cleveland Industry 40

Associations Now

APRIL 5, 2013

The onsite conference market and the new generation that an association like ours is trying to reach are not connecting. “The onsite conference market and the new generation that an association like ours is trying to reach are not connecting,” she said. What can be done to generate buzz and increase meeting attendance?

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Innovation Los Angeles Raleigh Press Release 40

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Technology vs. Innovation: Association Learning Strategies in Practice. Tue 2/19 at 2 p.m.

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Social Media DC System Technology 170

Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. That’s where influencer marketing comes into play. Influencer marketing, as a result, helps them pay the bills.

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Marketing Newsletter Video Cost 40

KiKi L'Italien's Acronym Soup

MARCH 24, 2015

The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. How has technology opened up new opportunities for more effective marketing, customer service, and even management? How does your org support innovation? Is your association a digital organization?

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Organization millennials Social Media Technology 100

YourMembership

JULY 27, 2015

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. Online learning is the next frontier in professional development and if you are just now becoming aware of this incredibly fast growing market, you are already behind.

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LMS Ohio Learning Management System Cost 150

Achieve

APRIL 29, 2020

Since 2015, Facebook has steadily rolled out new. Erica passionately believes that the emergence of social media has created an opportunity for organizations to innovate and engage with donors in entirely new ways. Erica holds a BSBA in Marketing from the University of Central Florida. donation tools. Erica Linguanti.

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Florida Social Media Innovation Tools 52

Higher Logic

NOVEMBER 10, 2016

In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. Bruffey launched the Protech Users Group (PUG) in July of 2015. Bruffey plans to continue innovating with the PUG. Based in Columbia, Maryland, Protech Associates, Inc. Launching the Community.

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Library Maryland Project Software 180

Higher Logic

SEPTEMBER 28, 2016

Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. These three components apply to both businesses catering to other businesses (B2Bs), as well as organizations marketing directly to end customers. And if so, how?

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Social Media Products Cost Communications 120

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. More info/register. Tue 6/21 at 12:30 p.m. Host: Informz.

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LMS Raleigh Content millennials 150

Associations Now

APRIL 26, 2017

Not only do they provide networking and learning opportunities for attendees, but they also bring in major revenue for the organization, as well as the destination, and drive innovation in host cities. It is no surprise then that destination marketing organizations (DMOs) are using meetings to impact the communities around them.”.

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San Diego Report Jacksonville Portland 70

Association Success

DECEMBER 19, 2017

Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers. Formation of new partnerships and collaboration beyond sales and marketing to innovation agreements—where the offline and online worlds work together.

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Products Industry Cost Technology 62

Smooth The Path

FEBRUARY 17, 2016

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. Sometimes associations hear about the latest trend in technology, a way others are raising funds with sponsorships or in isolation they ideate an innovative benefit.

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Directory Innovation Survey Project 60

Associations Now

JANUARY 13, 2020

At that time, the forum was on the way to releasing its successor USB-C, which appeared in a big way on Apple laptops starting in 2015. And when names and labels aren’t clear, it’s harder for consumers to take advantage of the innovations being offered. How USB Got Confusing. It needs to explain what that product does.

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Technology Products Marketing System 75

Higher Logic

OCTOBER 25, 2017

By 2015, that had dropped to just 44 percent. Organizations in many countries are already innovating and finding new ways to generate revenue outside of membership subscriptions. The UK has seen similar changes. If you don’t, in a few years your organization may find itself in a tight place financially.

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Revenue Tips Social Media Newsletter 159

Associations Now

AUGUST 6, 2015

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? In the months and weeks leading up to the 2015 ASAE Annual Meeting & Exposition , Associations Now has tapped into the wisdom of several expert content leaders on the conference slate. Can't Be There? Facebook: Visit and “like” the conference. General Sessions.

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Detroit Michigan millennials Certificate 40

Associations Now

FEBRUARY 25, 2020

I still believe every association has influential members, who frequently sit on the sidelines, but who also have the potential to be multipliers to other people, ideas, partnerships, and innovative projects. It takes a new style of engagement to get inactive members active. Take a stance.

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United States Member Engagement Member Experience Innovation 67

Aaron Wolowiec

JUNE 23, 2015

“Unfortunately, while we’ve been busily building and marketing the programs, products and services we think our audiences might like, the world has changed,” write Elizabeth Weaver Engel , CEO & chief strategist, Spark Consulting LLC, and Anna Caraveli , managing partner, The Demand Networks LLC, in their new whitepaper. “In

Products 100

Products Innovation Revenue Member Engagement 100

Associations Now

JANUARY 29, 2015

Innovators across the association and nonprofit spectrum earn a night in their honor. “Washington’s Leading Association and Nonprofit Innovators,” an event in Arlington, Virginia’s, Crystal City neighborhood, recognized 20 association executives for their groundbreaking approaches to technology, revenue, and events.

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Arlington Virginia Price Proposal 40

Leading Learning

JULY 12, 2021

Your association may claim values like collaboration and innovation. Maybe your commitment to innovation is a little more talk than walk—you say you’re forward-thinking, but people get punished for taking a risk, at least if it doesn’t pan out. But is that really true? About the Authors. Elizabeth Weaver Engel, M.A.,

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Case Study Technology millennials Strategy 52

Associations Now

JUNE 3, 2015

This week's #innochat tomorrow is on "Developing Innovation Capabilities" Initial framing post: [link]. — John W Lewis (@JohnWLewis) June 3, 2015. Then tune in to #innochat tomorrow at noon EST for a discussion on how to develop capabilities for innovation. Other Good Reads.

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Press Release Innovation Communications Report 40

Association Success

MAY 15, 2018

In early 2015, we conducted research and determined that micro-learning was not only becoming a popular trend, but that it would be a viable learning method for years to come and that it transcends generational differences, according to Training Industry. Micro-learning using video content is proving to be a key tool in this mission.

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Case Study Video Course Education 62

Associations Now

JUNE 29, 2016

More than two-thirds of France’s ice cream industry—including a few big names you might be familiar with in the American market—will join forces as part of the Association des Entreprises des Glaces. billion in sales in 2015 and growing at a rate of 2 percent yearly.

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United States Revenue Industry Innovation 41