Membership Marketing

OCTOBER 15, 2014

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Recruitment is when prospects choose to try you.

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Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

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Associations Now

SEPTEMBER 16, 2015

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. Here’s why. Associations know the power of word of mouth, though.

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YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

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YourMembership

DECEMBER 30, 2014

creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. We recently held our June webinar entitled Flipping the Membership Equation: Thinking Differently About Membership Recruitment and Retention. Your association likely has a website.

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Potomac Core

MARCH 4, 2019

Organizations recognizing this shift are transforming from yesterday’s Associations to Tomorrow’s Associations. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. See their organizations as the front line and last line of defense for an Industry.

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

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Higher Logic

MAY 17, 2016

Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. You and your organization are experts.

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Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. If your organization has a webinar scheduled in the next few weeks, please send me the link. Have no fear.

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Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Many associations see membership as an automatic email opt-in.

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Associations Now

APRIL 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. Launching a brand-new, national membership organization is no easy task, especially if the goal you’ve set for yourself from the start is 1 million members.

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YourMembership

AUGUST 21, 2014

We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. Social Networking, Mission Creep, and the 2014 Job Market – The Potential Risks and Rewards for Your Association with Rick Rutherford. CAE Webinar Series.

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Associations Now

APRIL 5, 2017

But the work they do needs to benefit the volunteer as well as the organization. And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. Volunteering doesn’t have to be on a committee or board. she says. “It

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Slice-Works

JANUARY 15, 2015

Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3. Membership Marketing Best Practice #4.

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Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. The nonprofit sector could grow more than its corporate counterpart this year, according to Nonprofit HR’s 2015 Nonprofit Employment Practices Survey [PDF].

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Associations Now

NOVEMBER 7, 2016

Such a burden could steer potential employees away from the nonprofit space, but one benefits trend could help organizations recruit young talent. According to recent research by the Institute for College Access and Success , students who graduated with a four-year degree in 2015 are saddled with an average burden of $30,100.

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Associations Now

JULY 27, 2016

An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest Marketing General benchmarking study. ” Meanwhile, Schonher notes a long-term improvement in associations’ use of marketing technology platforms. Remained the same. Remained the same.

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Association Advocacy Chick

SEPTEMBER 30, 2014

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. Growing recruitment, retention and equity of multicultural groups in at all levels – in hiring, membership, and boards. MB: We used the principles of scan, plan, implement, evaluate.

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Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. “All In” was a marketing push last summer to encourage more credit unions to enroll at least one staff professional on each council. What do people care about most? Themselves.

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Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. “Forty-two percent plan to send it monthly in 2015, and 19 percent plan to send it more often than that.”

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Associations Now

AUGUST 22, 2016

Aluminum Association executives hope the structure change will bring academics and other experts into the fold as it pushes its recruitment efforts. To join the organization as an individual, a person must be nominated by an association official and then vetted by the membership committee.

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Leading Learning

JULY 12, 2021

Organizations of all types—for-profit and tax-exempt—have been talking about digital transformation for many years, yet association efforts continue to lag. Recruit your team. Why is that? In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we posit that it’s all about culture.

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Associations Now

JANUARY 6, 2015

“Those organizations that have the best chapter networks have understood that they are dependent on fallible, time-strapped volunteers who mean well but who often lack the experience, knowledge, and resources to … lead their chapters the way they might like. — Recruitment ADvisor (@RecruitmentAd) January 6, 2015.

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Associations Now

JANUARY 29, 2015

IADD now shares the videos with its members as part of its educational and recruitment efforts. Head of the Association of Independent Commercial Producers, analyzes 2015 #SuperBowl ads: [link] pic.twitter.com/oqkE2oTrC7. — Haylie Starin (@HaylieStarin) January 29, 2015. Super Stuff. The other game at the Super Bowl?

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Associations Now

JANUARY 19, 2016

” In recent years, many nonprofits have reported struggles to recruit and retain employees. As a result, when an employee is seeking an opportunity for advancement, he/she may be more likely to look for that opportunity at another organization,” the report said. Additional Challenges. Focus the effort on the 80 percent.

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Associations Now

JUNE 25, 2015

In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted. How has your social media strategy changed in the last couple of years?

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Association Adviser

SEPTEMBER 21, 2016

Create the mission first; then build the organization. . Sometimes, a person feels so passionate about a cause that they start building their own organization around it. According to Sabuco, whether you are a small, medium or large organization, always incorporate an executive summary of your business plan within your annual report.

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Associations Now

MAY 12, 2015

If there’s any organization that knows something about globalization, it’s the International Olympic Committee (IOC). — Cathy Key (@drCathyKey) May 12, 2015. It’s absolutely possible, Caryn Stein, Network for Good’s vice president of communications and content, writes on the Nonprofit Marketing Blog.

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Associations Now

NOVEMBER 12, 2015

And findings from two new industry surveys of nonprofit finance and accounting professionals illustrate that outdated technology, interruptions from other departments, and small staffs may be costing these professionals a lot of time and, ultimately, costing their organizations a lot of money. told Associations Now. “By

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Associations Now

JUNE 12, 2014

According to “ Achieving Global Growth: Establishing & Maintaining Global Markets ,” released last week, growers are those associations that increased product sales and membership outside of North America over the last three years, while nongrowers experienced flat or declining membership and product sales.

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SCD Group

JULY 22, 2012

You may want to share these articles with your membership and marketing teams. Is it designing programs or services that your organization believes are relevant? Demographic shift – by the year 2015 there will be more Generation Y employees in the workforce than any other age group. Market penetration.

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Association Adviser

JULY 28, 2016

If this sounds like your organization, you’re not alone. Rather than folding up the tent on the membership association model, however, many high-performing organizations are rethinking their brands and their business models. Members tell us we’re sending them too much. And guess what? But programs must be diligently managed. .

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Associations Now

AUGUST 5, 2015

In July, Melody Kramer, a 2015 Knight Visiting Fellow at the Nieman Journalism Lab and a former digital strategist and editor at National Public Radio, published “ Putting the Public Into Public Media Membership ,” a lengthy look at future funding models for public broadcasting stations in the United States. ”).

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SCD Group

JULY 12, 2012

Your pizza parlor should continue producing its great pizza and recruit these new consumers to come in and help your association master making some new foods, too. But it also cant ignore the opportunity to introduce new members to new members benefits and marketing strategies. Integrated Marketing Tip for Associations and Nonp.

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Association Subculture

AUGUST 26, 2011

In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. marketing. (2). Beloit College Mindset List 2015 vs Your Associati. We asked, but they still said no. generations. (2).

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Higher Logic

AUGUST 19, 2015

Launched NSBE's first community in May 2015, Nicole offers up some great advice for new community managers. After talking with others outside my organization, I realized that a lot of new community managers were in the same situation as me. We also used the convention to recruit beta testers (I ended up having about 100 people commit).

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Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

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