Membership Marketing

FEBRUARY 12, 2015

We will be closing the questionnaire for the 2015 Membership Marketing Benchmarking Report on February 15 th and I want to give you this last opportunity to participate. Please take some time now to participate in the 2015 Membership Marketing Benchmarking research by using this link.

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YourMembership

MARCH 12, 2013

She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. Businesses and organizations are using this tactic to create brand awareness and drive user engagement. by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations.

Organization 150

Organization Florida Newsletter Social Media 150

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Report Marketing Detroit Social Media 100

Association Success

FEBRUARY 26, 2020

Word of mouth advertising is one of the most powerful tools an organization can hope to gain. Nielsen’s Global Trust in Advertising report from 2015 says 83 percent of consumers completely or somewhat trust recommendations from people they know, and 66 percent said the same for reviews posted online. But it is incredibly valuable.

Marketing 89

Marketing Review LMS Products 89

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show.

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Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

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Associations Now

DECEMBER 9, 2015

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. From the misreported death of the Queen of England to inappropriately suggestive advertising, CIO has compiled its list of the most cringeworthy media campaigns of 2015. — TIME.com (@TIME) December 9, 2015.

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Social Media Press Release Recruiting Recruitment 40

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

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Marketing Social Media Content Report 100

Higher Logic

SEPTEMBER 22, 2015

Learn about growing your community, how psychology works in an online community and how to leverage communities to build a better organization. Five “tracks” to choose from, for newbies to Higher Logic veterans.

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Discount Member Experience Tips Content 120

Associations Now

MAY 16, 2017

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In fact, online revenue grew by 14 percent from 2015 to 2016, and monthly giving increased by 23 percent. “In Email open rates decreased by 7 percent from 2015 to 2106.

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Marketing Social Media Revenue Report 86

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. MGI) , analyzed and compared membership trends from 914 organizations. (MGI)

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California Social Media Cost Recruiting 40

Associations Now

MARCH 12, 2014

12.8 % The estimated annual growth of the global organic food and beverages market, according to a 2011 report. By that figure, the global organic market, which the report valued at $57.2 billion in 2015. As demand for organic products made in the U.S. As demand for organic products made in the U.S.

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Organization Marketing Directory America 40

AssociationChat

MARCH 28, 2023

David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.

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Strategy Project Marketing Leadership 64

Aaron Wolowiec

MARCH 31, 2015

In fact, 70 percent of the organizations reported two to 10 vacancies in their organizations. 1, with marketing and communications taking the No. As for hiring priorities, fundraising and membership tied at No. 2 slot, followed by technology. “In

Marketing 100

Marketing Leadership Technology Report 100

Spark Consulting

MARCH 4, 2015

In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015.

California 150

California Case Study Member Engagement Review 150

Associations Now

DECEMBER 19, 2014

Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. And with less than two weeks until the start of 2015, others are beginning to set goals for next year, whether that’s to find a new job, be healthier, or learn to play the guitar, among others.

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Membership Marketing

OCTOBER 15, 2014

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Membership is all about relationship.

Marketing 40

Marketing Recruiting Recruitment Social Media 40

Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

Marketing 40

Marketing Social Media Recruiting Recruitment 40

Associations Now

DECEMBER 23, 2014

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. Context for your organization, as well as context in the broader world. I’d love to make an effort to fill in the gaps on my blog in 2015.). Mainstream Failure, Niche Success?

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Maryland Technology Conference Innovation 40

Associations Now

DECEMBER 4, 2015

With less than a month to go until 2016 (Wow, what happened to 2015?!), noted that some of the major updates in the 2015 edition address data, including how it relates to capture, strategy, and security; education approaches; physical security; and the impact of the global economic picture.

Organization 40

Organization Analysis Education Industry 40

Socious

DECEMBER 3, 2015

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

Tips 100

Tips Survey Report Marketing 100

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Certificate Recruiting Recruitment Social Media 140

Higher Logic

MAY 23, 2019

Time, effort, and energy-heavy processes that require lots of hands-on, manual labor don’t scale well or get a high volume of renewals, especially for those who are new to the organization. So how are organizations evolving? In this digital era, these strategies are just not practical for associations who want to stay relevant.

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How To Process Tips Tools 226

Associations Now

DECEMBER 10, 2015

A book was practically copied and pasted into a blog post for all to use as a resource on content marketing. The Content Marketing Handbook , written by Rohin Dhar, cofounder and CEO of Priceonomics, focuses on “how to write about information and make it spread.”. — Rohin Dhar (@rohindhar) December 9, 2015. wm7ZK3Yv83.

Content 40

Content Marketing Handbook Social Media 40

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

New York City 150

New York City New York Newsletter Social Media 150

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Winning champions commit to act first.

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DC Arlington Virginia America 232

GlowGlobally

DECEMBER 13, 2018

In 2015, a major U.S.-based based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. Kevin Perry, Ed.D,

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Education Chicago Products Course 60

Associations Now

FEBRUARY 28, 2020

Beyond strategy, web accessibility may even be a legal requirement for your organization. If you're not capitalizing on word-of-mouth marketing, you should! Find out why it's so important and the major questions you should be asking yourself in order to harness the power of word-of-mouth marketing.

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Review Software Strategy Marketing 133

SCD Group

MARCH 8, 2016

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. 7 Content Marketing Lessons From 41,525,103 Website Visits By Hiten, Hitenism.com Content = Marketing.

Marketing 40

Marketing millennials Social Media Content 40

Aptify

FEBRUARY 3, 2021

With so many association management software offerings available, it’s hard to know which AMS is the right fit for your organization. Digital.com evaluated each membership management software company on what’s most important to associations – membership management features, marketing features, and the integrations that each software offers.

Software 72

Software Review Directory Membership Management 72

Associations Now

FEBRUARY 1, 2017

Interestingly, the efforts fall under the umbrella of marketing rather than sales. In its ANA Survey Report: E-Commerce Insights , the trade group points out that many of its survey respondents—big-name advertisers, largely—tend to use e-commerce as an end goal for their marketing drives.

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Report Marketing Survey Revenue 40

Association Adviser

FEBRUARY 6, 2019

Timberlake Membership Software offered associations an efficient way to organize and track member data, manage member dues, communicate with members and more. Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015. The Naylor Marketplace was introduced in 2017.

Directory 99

Directory Software Virginia Email Marketing 99

Higher Logic

DECEMBER 2, 2019

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. Although the Orangetheory Fitness Reddit doesn’t live in a traditional community software platform, its community is still thriving organically. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Potomac Core

MARCH 4, 2019

Organizations recognizing this shift are transforming from yesterday’s Associations to Tomorrow’s Associations. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. See their organizations as the front line and last line of defense for an Industry.

Industry 144

Industry Team Products Report 144

YourMembership

FEBRUARY 20, 2015

When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. According to the Harvard Business Review three factors affect what an organization can and cannot do: its resources, its processes, and its values.

Software 150

Software Technology Member Engagement Products 150

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100