Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Aaron Wolowiec

MARCH 31, 2015

In fact, 70 percent of the organizations reported two to 10 vacancies in their organizations. 1, with marketing and communications taking the No. Both jobs (in the editorial and communications division) were incredible experiences, so I encourage you to tap into the newly graduated young professionals in your area.

Marketing 100

Marketing Leadership Technology Report 100

Spark Consulting

MARCH 4, 2015

In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015.

California 150

California Case Study Member Engagement Review 150

Higher Logic

MAY 23, 2019

Time, effort, and energy-heavy processes that require lots of hands-on, manual labor don’t scale well or get a high volume of renewals, especially for those who are new to the organization. So how are organizations evolving? Tip: Customize your online community home page. Not quite enough resources for you? No problem.

How To 226

How To Process Tips Tools 226

AssociationChat

MARCH 28, 2023

David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.

Strategy 64

Strategy Project Marketing Leadership 64

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

Marketing 40

Marketing Social Media Recruiting Recruitment 40

Associations Now

DECEMBER 4, 2015

With less than a month to go until 2016 (Wow, what happened to 2015?!), noted that some of the major updates in the 2015 edition address data, including how it relates to capture, strategy, and security; education approaches; physical security; and the impact of the global economic picture.

Organization 40

Organization Analysis Education Industry 40

Association Adviser

FEBRUARY 6, 2019

Timberlake Membership Software offered associations an efficient way to organize and track member data, manage member dues, communicate with members and more. Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015. The Naylor Marketplace was introduced in 2017.

Directory 93

Directory Software Virginia Email Marketing 93

Higher Logic

AUGUST 28, 2018

When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Big things for your organization’s member strategy.

Software 159

Software Illinois Revenue Member Experience 159

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

YourMembership

DECEMBER 30, 2014

creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season. Budgeting now for 2015 purchases both large […].

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Higher Logic

JANUARY 30, 2019

AARC sought help through marketing automation. By 2015, the organization had over 18,000 lapsed members within a 24-month period. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. None of us have the time to constantly be manually sending out emails of this kind.

Case Study 149

Case Study eBook Member Engagement Class 149

Higher Logic

SEPTEMBER 28, 2016

We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. The very best ones are focused on creating and delivering value for all stakeholders inside and outside of the organization. That in turn enhances the value of the brand to customers and the market.

Social Media 120

Social Media Products Cost Communications 120

Higher Logic

MAY 17, 2016

Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. You and your organization are experts.

Tips 185

Tips Content Education Social Media 185

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. If your organization has a webinar scheduled in the next few weeks, please send me the link. Have no fear. When the U.N.

DC 150

DC Washington America eBook 150

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Does your organization have a strategic plan? What do you think? Let us know.

Denver 100

Denver Georgia Survey Report 100

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education America 150

Associations Now

MAY 17, 2013

85 % The percentage of Americans who have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. million in 2015. billion by 2015. It also predicts the industry will explode financially, jumping from $6.7

Marketing 40

Marketing Industry Innovation Products 40

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. The outcome of the U.S. Engage More and Sell Less.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. Benefits of a Dedicated Community Platform. And they were.

Social Media 120

Social Media Case Study System Content 120

Associations Now

SEPTEMBER 6, 2017

Here are the important takeaways from two new reports on the email marketing landscape. The Association Email Marketing Benchmark Report from Informz is required reading for membership teams considering how to tweak their next email campaign based on their members’ behaviors. Marketing automation is growing—significantly.

Survey 79

Survey Email Marketing Report Tools 79

Beekeeper Group

AUGUST 10, 2016

Dr. Kelton Rhoads, a psychologist and influence consultant (among other things) spoke at the December Innovate to Motivate 2015 conference and argued (quite compellingly) that after being “cloyed with slick marketing appeals and fake public figures,” audiences are, now more than ever, “starved for authenticity.”

Communications 28

Communications Innovation Team Conference 28

Virtual

DECEMBER 29, 2014

Social Media for Associations As a full-service association and alliance management company, we help groups create smarter marketing campaigns—including active social media profiles. This blog explains where and how different associations should be speaking to their audiences—a question that will only get more complicated in 2015.

Social Media 100

Social Media Video Association Management Technology 100

Associations Now

MAY 3, 2017

Some organizations said the 2016 election had a negative impact on receipts. The survey results are based on responses from representatives of 941 organizations. Among those, 68 percent met their fundraising goals last year, a drop of 5 percent from both 2015 and 2014, but well above the 59 percent seen in 2013.

Report 55

Report Survey Strategy Communications 55

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. The core of Meerkat’s brand is their community.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. The core of Meerkat’s brand is their community.

Organization 28

Organization San Francisco Social Media Austin 28

Association Success

DECEMBER 19, 2017

He serves as a virtual CEO of an entirely virtual organization. Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers. Adopt new business models for education delivery and community.

Products 62

Products Industry Cost Technology 62

Association Navigator

OCTOBER 8, 2012

How can we use them to enhance our communications and how can we prepare for attacks launched using these new tools? Social media allow your members to quickly and easily communicate directly among themselves. And the speed and flexibility of social media are about to soar with the added element of mobile communications.

Social Media 100

Social Media Chicago Report Communications 100

Higher Logic

OCTOBER 29, 2015

Rachel Happe, Principal and Co-Founder of The Community Round Table , shared these five points during her 2015 Super Form keynote speech: 1. Define a compelling shared purpose and value for your community. Your first aim as community manager is probably to make sure members are happy. This means patience is key.

CA 120

CA Products Process Strategy 120

Associations Now

JANUARY 13, 2020

When your organization is knee-deep in setting technical standards for the broader world, don’t forget that mere mortals have to use this stuff, too. At that time, the forum was on the way to releasing its successor USB-C, which appeared in a big way on Apple laptops starting in 2015. How USB Got Confusing.

Technology 75

Technology Products Marketing Innovation 75

Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. “Forty-two percent plan to send it monthly in 2015, and 19 percent plan to send it more often than that.”

Newsletter 40

Newsletter Survey Recruiting Recruitment 40

Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Social Media 120

Social Media FAQ Boston Content 120

Association Adviser

FEBRUARY 27, 2019

I knew I could do practice management for other types of physicians, too, and because I had reached a glass ceiling within the Baxter organization, struck out on my own at 28 years old. Our business grew organically through client referrals — all of our clients have come to us through referrals! —

Association Management 83

Association Management Education Price Team 83

Associations Now

MAY 22, 2015

Authenticity goes a long way when it comes to your association’s marketing and communication efforts. Does your organization represent and deliver a true, tell-it-like-it-is approach to how you are communicating with your internal and external publics? In fact, it could mean more engaged members and revenue.

Communications 40

Communications DC Washington Marketing 40