Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show.

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Tips Marketing Strategy Content 100

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

OCTOBER 1, 2013

Case in point, the “Super Bowl of Conferences” will be held here in 2015. My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. Generally, I think visitors are surprised by everything the city has to offer.

Education 100

Education Detroit Strategy Michigan 100

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 64

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Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Winning champions commit to act first.

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Higher Logic

MAY 23, 2019

The Big Picture: Why Rethink Your Onboarding Strategy. Time, effort, and energy-heavy processes that require lots of hands-on, manual labor don’t scale well or get a high volume of renewals, especially for those who are new to the organization. So how are organizations evolving? If the answer to any of these was no, don’t worry.

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Higher Logic

APRIL 11, 2019

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. billion by 2022 [ Transparency Market Research ].

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Software Resources Strategy Tools 174

Higher Logic

DECEMBER 2, 2019

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

Examples 156

Examples Software Newsletter Review 156

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy.

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Higher Logic

JANUARY 30, 2019

AARC sought help through marketing automation. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. By 2015, the organization had over 18,000 lapsed members within a 24-month period. Testing and Refining a Win-Back Campaign Strategy.

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Associations Now

SEPTEMBER 9, 2018

Association leaders can rattle off a whole host of reasons why their organization is skittish about going global. As the report puts it: “Associations that are new to international operations might struggle to define when management in local markets could and should make executive decisions. It’s expensive. It’s time-consuming.

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Strategy Chicago Certificate Report 40

Associations Now

FEBRUARY 28, 2020

Also: harnessing the power of a valuable advertising strategy—word-of-mouth. Beyond strategy, web accessibility may even be a legal requirement for your organization. If you're not capitalizing on word-of-mouth marketing, you should! How can organizations take advantage? When you see one, help spread the word.

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Potomac Core

MARCH 4, 2019

Organizations recognizing this shift are transforming from yesterday’s Associations to Tomorrow’s Associations. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. See their organizations as the front line and last line of defense for an Industry.

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Associations Now

DECEMBER 4, 2015

With less than a month to go until 2016 (Wow, what happened to 2015?!), Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., Doing so will allow meetings teams and marketers to more easily determine the productivity of their tradeshow investment. “The

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YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

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Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. Driverless Associations. What are Driverless Associations?

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GlowGlobally

DECEMBER 13, 2018

In 2015, a major U.S.-based based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. Kevin Perry, Ed.D,

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Education Chicago Products Course 60

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Resource: Email Marketing vs. Marketing Automation [Explained].

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Tips Email Marketing Newsletter Communications 166

YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

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Recruiting Recruitment Tips Strategy 150

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. The nonprofit sector could grow more than its corporate counterpart this year, according to Nonprofit HR’s 2015 Nonprofit Employment Practices Survey [PDF].

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YourMembership

MAY 8, 2015

Your organization and your members are not the customer, you are the product. Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours. But that doesn’t mean they are not a useful component of your overall engagement strategy. Join Elizabeth Weaver Engel, M.A.,

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SCD Group

MARCH 8, 2016

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. 7 Content Marketing Lessons From 41,525,103 Website Visits By Hiten, Hitenism.com Content = Marketing.

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YourMembership

JULY 27, 2015

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. There is very little doubt that many associations will be faced with having to make the decision of when and how to implement an eLearning program for their organization.

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LMS Ohio Learning Management System Cost 150

Higher Logic

SEPTEMBER 28, 2016

We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. The very best ones are focused on creating and delivering value for all stakeholders inside and outside of the organization. That in turn enhances the value of the brand to customers and the market.

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Social Media Products Cost Communications 120

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). I’ve spent some time with JP talking about the (YM) roadmap, talking about the strategy, talking about what’s next, and talking about the way to bring people along as they go – and they absolutely get it.

Learning Management System 150

Learning Management System Member Engagement Technology Software 150

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

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Marketing Email Marketing Report Content 40

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. If your organization has a webinar scheduled in the next few weeks, please send me the link. Have no fear. When the U.N.

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DC Washington America eBook 150

Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. But what if we have this information-spreading strategy upside down? ” Think he has a point—and think you could rejigger your email strategy to make this work for your organization? When Less is More.

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Strategy Newsletter Email Marketing Content 40

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32

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Michigan Certificate Handbook Directory 190

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education America 150

Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. Check out some tips for trying out the strategy for your association. That’s where influencer marketing comes into play.

Marketing 40

Marketing Newsletter Video Cost 40

Higher Logic

MAY 17, 2016

Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. It’s easy to write a blog that’s interesting, but doesn’t advance your organization. Traffic alone is not the objective; your blog must carry a payload of persuasion and education about your organization. Both are necessary.

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Tips Content Education Social Media 185

Spark Consulting

AUGUST 22, 2016

In the United States in 2015, 32% of employers reported. We also share case studies of organizations doing excellent work preparing their audiences for the future of employment: HR Certification Institute. Total student debt in the U.S. trillion and rising. 47% of college-educated workers under 25 work in jobs. Worldwide, 73.3

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United States Maryland Ohio Case Study 150

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. percent indicated their organization offers technology-enabled or technology-enhanced learning.

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Strategy Revenue Content Technology 40

GrowthZone

SEPTEMBER 18, 2017

When it comes to spending time marketing your association on social media channels, it’s easy to “save it for another day.” However, social media cannot be an afterthought because it’s critical to keep social media at the forefront of your association’s marketing strategy. This is an increase of 36% since 2015.

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Social Media Tips Software Tools 83

Associations Now

MAY 17, 2013

85 % The percentage of Americans who have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. If mobile isn’t a big part of your strategy, you might be missing on a quickly rising movement. million in 2015.

Marketing 40

Marketing Industry Innovation Products 40

GlowGlobally

SEPTEMBER 16, 2016

AWWA developed a Strategic Framework with the objective of expanding into seven priority markets with a mission statement “Better World Through Better Water” and opened its first office outside of North America, in Mumbai India in 2015. In this 30 minute webinar, we’ll share: AWWA’s overview and strategy for entering India.

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America Marketing Strategy Organization 60